DGAP-News Lexar Media Provides Enhanced Channel Support and Communication With Comprehensive Global Partner Portal

Lexar/Crucial /

02.09.2010 15:00

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Online Resource Supports Partners With Easy and Immediate Access to Marketing,
Sales, and Memory Product Information

Lexar Media Partner Portal Key Messages:

? Enhances quality marketing support to direct and indirect global business
partners
  
? Provides complete selection of  Lexar(r)-, Crucial(r)-, and KODAK-branded memory
product information available in one central location
  
? Offers customizable templates for sales and advertising materials and
messaging guides to easily market Lexar Media products
  
? Includes intuitive, searchable database with images, videos, awards, and
logos

FREMONT, Calif., Sept. 2, 2010 (GLOBE NEWSWIRE) -- Lexar Media, a leading
global provider of memory products for digital media, has introduced a
worldwide partner portal designed to help channel partners obtain the latest
information on and marketing materials for Lexar Media´s wide range of premium
memory solutions, including memory cards and USB drives, DRAM, and Solid State
Drives. This valuable online resource ensures member resellers will stay up to
date on new product development, receive early notification of special events
and promotions, and access marketing tools designed to improve both sales and
profitability.  Partners wishing to register for the portal site can visit
www.lexarmediapartners.com.

The Lexar Media Partner Portal provides invaluable tools to help channel
partners make the most suitable product recommendations and drive sales. The
portal is the primary support resource for Lexar Media business partners,
providing convenient access to comprehensive information on the following:

? Product set-up sheets
  
? Product marketing guides
  
? Print and online advertising templates in EMEA and print and online
advertising samples in North America for focus products
  
? Brochures and related product collateral
  
? High-resolution product images
  
? Configuration and compatibility guidance for memory upgrades
  
? News, press releases, and product updates

´We are committed to providing our channel partners with the tools they need to
successfully service their customers and profitably sell our product line, ´
said Leslie Adams, vice president of worldwide marketing at Lexar Media. ´The
Lexar Media Partner Portal provides our sales channel with the customized
marketing resources they expect from a world-class vendor and many already have
experienced the benefits. The portal was specifically designed to arm the Lexar
Media channel with the tools it needs in one easily accessible location, adding
business value and allowing our partners to become experts and advisors in
memory solutions.´

In addition to the latest product news and updates, the Lexar Media Partner
Portal also provides access to a Download Center, which provides links to more
than 150 documents and 300 images for sales use. Downloads include product
images, relevant logos, and advertising and website templates, all aimed at
simplifying and streamlining the sales process. Organized by memory solution,
the portal provides direct and indirect channel partners with information on
Lexar-, Crucial-, and KODAK-branded products, including digital photo, digital
video, mobile, gaming, personal storage, enterprise storage, and PC/server
memory solutions.

The portal is available in English, French, and German languages, and
registration requirements vary by region.

Follow us online!

Twitter: www.twitter.com/lexarmedia

YouTube?: www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar and Crucial brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including
consumer and enterprise-level USB flash drives, industry-leading memory cards
for photography, and all popular form factors of memory cards for mobile
devices. Under the Crucial brand, Lexar Media offers industry-leading
solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000
computer systems. For more information about Lexar brand products, visit
www.lexar.com, and for Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

Lexar. When Memory Matters.?

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

About Micron

Micron Technology, Inc., is one of the world´s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor
components, and memory modules for use in leading-edge computing, consumer,
networking, and mobile products. Micron´s common stock is traded on the NASDAQ
Global Select Market under the MU symbol. To learn more about Micron
Technology, Inc., visit www.micron.com.

?2010 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks
or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are
trademarks of Micron Technology, Inc. KODAK is a trademark of Eastman Kodak
Company used under license. All other brand or product names are trademarks or
registered trademarks of their respective holders.

CONTACT: Matter Communications
         Media Contact:
         Erin Dougherty
         978-499-9250 x246
         erin@matternow.com

News Source: NASDAQ OMX

02.09.2010 15:00 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Medienarchiv at www.dgap-medientreff.de and www.dgap.de

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Language:     English
Company:      Lexar/Crucial
              
               
              US
Phone:        
Fax:          
E-mail:       
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End of News                                     DGAP News-Service

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