Antwort auf Beitrag Nr.:
24.611.596 von teecee1 am 13.10.06
22:04:40Discussion
-Doubling shipment volume in China drives upside. Our checks in
China reveal
Syntax-Brillian recently won a distribution with GOME, one of the
largest
big-box retailers on the mainland. During 1QFY07, the company
shipped more
than twice the monthly volume over the prior quarter, and this pace
can
sustain for the foreseeable future, as demand for its Olevia TVs
outstrips
supply. Our research suggests the Olevia brand commands a 20%
premium over
comparable Chinese domestic brands, while gaining audience over
Samsung and
Sony.
-LCoS partnership is proceeding well. Though there was some
initial
skepticism from some central planners, we are hearing that the
government is
now fully won over by the JV’s LCoS products. The 150,000
square-foot factory
is waiting a new clean room and should begin volume production by
the end of
this year.
-Olevia premium LCoS TVs sold out at CEDIA. Featured by Silicon
Optix
(alongside with Sony premium BRAVIA), the Olevia 747 ($3,500 per
unit)
out-displayed its rival and impressed attendees at the CEDIA
conference. The
company sold out its initial production run and is now ramping up
volume in
anticipation of additional orders.
-Olevia becomes household brand. Our research suggests the
company’s
marketing campaign with ESPN/ABC is gaining higher visibility than
planned,
and the Olevia brand is quickly establishing itself a new household
name in
North America.
-Supply advantage is winning in the market place.
Syntax-Brillian’s Tier 1
status with LPL (one of the largest panel suppliers) is a
substantial
advantage, as panel supply trails demand. Its nearest competitors
must buy
at a higher price on the spot market (with no guaranteed supply)
and,
therefore, we are optimistic Syntax-Brillian can gain market share
away from
its nearest rivals.
-New California factory should drive further North America sales.
Later this
month, Syntax-Brillian will open its Ontario, CA factory, which
should add
approximately 100,000 to 200,000 units capacity per shift per year.
The
company plans to produce the larger units (32†and above) to
fully leverage
lower shipment costs in North America for larger/bulkier units.
Being the
only North America factory for LCD TVs, this can become a
significant
advantage, in our analysis.
-The company is in the hunt for big-box retailers in North America.
Though
already a limited partner with Circuit City for Black Friday,
Syntax-Brillian
lacks a big-box retailer in the U.S. However, as the Olevia brand
is quickly
establishing its might in the U.S. and the company is enforcing it
MAP
pricing, we are optimistic Syntax-Brillian will win at least one
big retailer
in 2007.
-Risks to the achievement of our target price include fierce
competition in
LCD TV market, slower market adoption of LCoS TVs, supplier
concentration and
inadequate cash.