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30.08.2007 20:07
Starz Entertainment to Increase HD Program Distribution With
Motorola Encoding Technology and Advanced Modulation
SAN DIEGO, Aug. 30 /PRNewswire-FirstCall/ -- Motorola
(Nachrichten/Aktienkurs) announced today that Starz Entertainment
will utilize a
Motorola four-channel, high-definition (HD) MPEG
encoding system for the upcoming launch of its new HD channels
-- Starz Comedy, Starz Edge and Starz Kids&Family. The
technology, offered by Motorola's Home and Networks Mobility Group,
compresses, encrypts, and modulates the HD signals within a single
integrated transmission system.
The new HD system is configured for STARZ using Motorola's Modular
Uplink System which will support Starz's planned future migration
to MPEG-4 compression technology. Motorola's MPEG-4 AVC technology
has been optimized for today's content requirements, handling both
1920 x 1080I and 1280 x 720P resolutions at approximately half the
bandwidth required with similar MPEG-2 coded signals.
A key component of the enhanced content delivery chain is
Motorola's new DSR4410MD multi-program demodulator/decryptor. The
new 1 RU product receives DVB-S2 modulated signals and decrypts up
to 64 services from a single MPEG-2 transport stream. Testing with
STARZ signals has shown reliable transmission at 77.5 Mbps using a
36 MHz, C-Band transponder -- which translates into four- to-five
MPEG-2 HD streams or as many as 10 MPEG-4/AVC HD streams.
"We were very pleased with the quality and efficiency offered by
Motorola's new modular uplink system," said Ray Milius, senior
vice president, programming operations for Starz Entertainment.
"Both the MPEG-2 and MPEG-4 HD encoders interfaced seamlessly with
the access control and transmission system in use today, so adding
current and future HD services is very straightforward."
"We're excited to be working with Starz Entertainment on this
important industry project," said Doug Means, corporate vice
president and general manager for Motorola. "Starz has a reputation
for delivering quality movie content in a variety of formats, so we
are pleased that the flexibility of our modular system and our
MPEG-4/AVC technology is in line with their distribution
plans."
Motorola has been a long-time leader in HD digital compression
systems -- having its foundations in early 1992 experimental
transmissions, being a member of the Grand Alliance HD encoding
effort, and having deployed hundreds of MPEG-2 HD encoding
systems.
About Starz Entertainment, LLC
Starz Entertainment, LLC, is a premium movie service provider
operating in the United States. It offers 16 movie channels
including the flagship Starz(R) and Encore(R) brands with
approximately 15.8 million and 28.2 million subscribers
respectively. Starz Entertainment airs more than 1,000 movies per
month across its pay TV channels and offers advanced services
including Starz HD, Starz On Demand and Vongo(SM). Starz
Entertainment (http://www.starz.com/) is an operating unit of
Starz, LLC, which is a wholly owned subsidiary of Liberty Media
Corporation that is attributed to Liberty Capital Group.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of
seamless mobility, the people of Motorola are committed to helping
you connect simply and seamlessly to the people, information and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A
Fortune 100 company with global presence and impact, Motorola had
sales of US $42.8 billion in 2006. For more information about our
company, our people and our innovations, please visit
http://www.motorola.com/.
MOTOROLA and the Stylized M Logo are registered in the US
Patent&Trademark Office. All other product or service names are
the property of their respective owners.
(C) Motorola, Inc. 2007.
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