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April 24, 2012, 7:00 a.m. EDT
Tropicana Trop50 Grows Its Line-up of 50 Percent Fewer Calories
Offerings with Breakthrough Innovations
New Trop50 Juice with Tea Platform and Red Orange Variety Give
People More Refreshing Ways to Enjoy Fruit Juice Goodness With Less
Sugar and Calories
CHICAGO, April 24, 2012 /PRNewswire via COMTEX/ -- Tropicana Trop50
introduces innovative offerings, including a new platform that
combines fruit juice goodness with tea, and a new exotic red orange
Trop50 Juice with Tea is a new line that offers fruit juice
goodness with 50 percent fewer calories, now with tea! These
refreshingly different juice with tea combinations are made with
delicious fruit juices and white and green teas to deliver a
great-tasting and nutritious juice beverage. The line includes
Trop50 Peach with White Tea, Trop50 Raspberry with Green Tea and
Trop50 Pear Lychee with White Tea. With 35-45 calories in each
8-ounce glass, they provide a full day's supply of vitamin C and
good source of antioxidant vitamin E.
Trop50 Red Orange delivers the goodness of orange juice with 50
percent less sugar and calories, and no artificial sweeteners. It
blends nutritious orange juice with lush red oranges for a unique,
refreshingly smooth, delicious taste. With 50 calories in each
8-ounce glass, it provides a full day's supply of vitamin C and
good source of potassium.
"Trop50 is one of the most successful new product launches in the
last five years. It's clear that we're easing the tension for
consumers who love fruit juice but also are sugar and calorie
conscious," said Kate Keller, Trop50 director of marketing. "These
leading-edge flavors give people even more ways to enjoy refreshing
fruit juice goodness throughout the day."
Available nationwide in May, the suggested retail price for
59-ounce bottles is $3.96. Peach with White Tea and Raspberry with
Green Tea also are available in 12-ounce bottles for $1.69.
The "Girlfriends" Campaign ContinuesTo support these new varieties,
Trop50 will air new TV spots extending the humorous "Girlfriends"
advertising campaign starring three-time Emmy nominee and Tony
Award-winner Jane Krakowski. In the campaign, Krakowski and a trio
of girlfriends dish about life, love, and looking and feeling
In the Red Orange spot, Krakowski sings the praises of the new
taste experience to her friends, waking her neighbors with a lively
rendition of "I'm Walking on Sunshine." The Juice with Tea spot
features Krakowski in a daydream with heartthrob Gilles Marini, who
played Luc Laurent on ABC's hit family drama "Brothers &
Sisters" and also is well-known for his second place finish on
season eight of "Dancing With the Stars." They engage in a
seductive dance but Krakowski reveals that her true desire is for
something exotic and refreshingly different, like juice with
The ads, created by Contagious Content, were directed by "Made of
Honor" director Paul Weiland.
The Fruity Trop50 FamilyAdditional Trop50 juice beverage varieties
include Lemonade, Raspberry Lemonade, Pomegranate Blueberry,
Pineapple Mango, Farmstand Apple and the original Orange offerings.
Trop50 Orange is available in several varieties, including No Pulp,
Some Pulp and No Pulp Calcium & Vitamin D, which provides 35
percent daily value of calcium and 25 percent daily value of
vitamin D - an excellent source of both nutrients.
All Trop50 varieties are made with delicious juice and the
breakthrough use of a zero-calorie, all-natural stevia-based
sweetener known as PureVia(TM). PureVia is the highest quality, all
natural extract of the stevia plant called Reb A. In Trop50,
PureVia enhances the sweetness of real fruit juice, naturally.
About Tropicana Products, Inc. Tropicana Products, Inc., a division
of PepsiCo, Inc., is the leading producer and marketer of branded
fruit juices. Tropicana markets its products in the U.S. under a
variety of brand names, including the Tropicana
not-from-concentrate line of juices; Dole® juices and juice blends;
Tropicana Pure 100 percent Juice Blends; Tropicana® Juices and
Tropicana Twister® juice beverages. The Dole brand name is licensed
from Dole Food Company, Inc. For more information, visit
About PepsiCoPepsiCo is a global food and beverage leader with net
revenues of more than $65 billion and a product portfolio that
includes 22 brands that generate more than $1 billion each in
annual retail sales. Our main businesses - Quaker, Tropicana,
Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's
people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we
believe also means a more successful future for PepsiCo. We call
this commitment Performance with Purpose: PepsiCo's promise to
provide a wide range of foods and beverages for local tastes; to
find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect,
support and invest in the local communities where we operate. For
more information, please visit PepsiCo.com.