Tripadvisor - spin-off von Expedia (Seite 2)
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ISIN: US8969452015 · WKN: A1JRLK · Symbol: T6A
23,890
EUR
-0,46 %
-0,110 EUR
Letzter Kurs 15:11:55 Tradegate
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Werte aus der Branche Hotels/Tourismus
| Wertpapier | Kurs | Perf. % |
|---|---|---|
| 2,9302 | +6,17 | |
| 4,3400 | +5,60 | |
| 1,6500 | +3,13 | |
| 0,6650 | +3,10 | |
| 20,450 | +3,02 |
| Wertpapier | Kurs | Perf. % |
|---|---|---|
| 2,6400 | -1,49 | |
| 4,8600 | -1,62 | |
| 40,40 | -1,70 | |
| 1,6500 | -3,51 | |
| 3,3800 | -9,14 |
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Feedbackder ewige Potentialkönig
verdient neuerdings sogar mal Geld...
TripAdvisor: Ein Drittel aller Bewertungen Fakes?
http://www.reisereporter.de/artikel/5777-tripadvisor-ein-dri…
http://www.reisereporter.de/artikel/5777-tripadvisor-ein-dri…
TripAdvisor Bolsters Foray into Food with Additional Eatigo Investment
https://thespoon.tech/tripadvisor-bolsters-foray-into-food-w… Trading Spotlight
ich denke das es zu einer Übernahme/Beteiligung durch Alibaba kommen wird.
Es scheint nur eine Frage der Zeit bis hier die Übernahme kommt. Eine solche Firma für 4 Mrd. USD zu kaufen könnte für diverse Käufer spannend sein.
Es scheint nur eine Frage der Zeit bis hier die Übernahme kommt. Eine solche Firma für 4 Mrd. USD zu kaufen könnte für diverse Käufer spannend sein.
https://skift.com/2017/08/10/can-tripadvisor-blame-its-hotel…
... company on Tuesday said that in July, which is the start of the third quarter, TripAdvisor saw softer cost-per-click pricing in its hotel auction. In other words, online travel agencies or hotels seeking to place their links and rates in TripAdvisor’s hotel pages and higher in the listings weren’t bidding as much as they had in the past.
...
WHAT DOES IT MEAN
The softness in pricing, which TripAdvisor characterized as a recent “trend,” is certainly something to watch. That’s because over the last three years, TripAdvisor’s largest advertising partners were Expedia and Priceline, and the two partners/competitors contributed 46 percent of TripAdvisor’s total revenue each year.
If Expedia, which owns TripAdvisor rival Trivago, and Priceline start shifting significant marketing spend away from TripAdvisor’s hotel auctions, and this contributes to less-competitive bidding, then that could portend a nagging problem for TripAdvisor. They could perhaps spend more with Trivago, Google, Facebook or Kayak, for example.
...
Asked whether the softness was TripAdvisor-specific or might be related to wider trends, CEO Steven Kaufer said the company doesn’t have insights into individual companies’ marketing-spend decisions, adding that he doesn’t believe the wrinkle was purely a TripAdvisor phenomenon.
He said TripAdvisor saw the softness in cost-per-click bidding globally — so not in one specific market or region — and that it wasn’t a consistent trend among a broad swath of clients. Kaufer said it is very possible that the weaker bidding might reverse itself.
TripAdvisor is still a must-have marketing channel for online travel agency and hotel advertisers. But if the Priceline Group and Expedia tilt their spend more toward other marketing vehicles, there aren’t a lot of other players with the marketing resources they have to make TripAdvisor whole.
— Dennis Schaal
... company on Tuesday said that in July, which is the start of the third quarter, TripAdvisor saw softer cost-per-click pricing in its hotel auction. In other words, online travel agencies or hotels seeking to place their links and rates in TripAdvisor’s hotel pages and higher in the listings weren’t bidding as much as they had in the past.
...
WHAT DOES IT MEAN
The softness in pricing, which TripAdvisor characterized as a recent “trend,” is certainly something to watch. That’s because over the last three years, TripAdvisor’s largest advertising partners were Expedia and Priceline, and the two partners/competitors contributed 46 percent of TripAdvisor’s total revenue each year.
If Expedia, which owns TripAdvisor rival Trivago, and Priceline start shifting significant marketing spend away from TripAdvisor’s hotel auctions, and this contributes to less-competitive bidding, then that could portend a nagging problem for TripAdvisor. They could perhaps spend more with Trivago, Google, Facebook or Kayak, for example.
...
Asked whether the softness was TripAdvisor-specific or might be related to wider trends, CEO Steven Kaufer said the company doesn’t have insights into individual companies’ marketing-spend decisions, adding that he doesn’t believe the wrinkle was purely a TripAdvisor phenomenon.
He said TripAdvisor saw the softness in cost-per-click bidding globally — so not in one specific market or region — and that it wasn’t a consistent trend among a broad swath of clients. Kaufer said it is very possible that the weaker bidding might reverse itself.
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