ADB COLLECTS TWO PRODUCT OF THE YEAR AWARDS FROM CSI
ADB Holdings S.A. / ADB COLLECTS TWO PRODUCT OF THE YEAR AWARDS FROM CSI processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
ADB´s CARBO(TM) USER INTERFACE AND ITS THREE-WAY HYBRID SET-TOP BOX RECOGNISED
FOR GROUND-BREAKING INNOVATION IN CONTENT DELIVERY AND USER EXPERIENCE
Friday 10th September 2010: Advanced Digital Broadcast (ADB)
(www.adbglobal.com), a leading supplier of technology to the global digital
television industry, is today celebrating the win of 2 awards at the 2010 CSI
Awards. ADB scoops both the Best Interactive TV Technology or Application and
Best Customer Premise Technology categories with its Carbo(TM) high definition
user interface and its 5720SX three-way hybrid platform respectively.
Announcing the winners of the 2010 CSI Awards at the International Broadcast
Convention (IBC) in Amsterdam last night, the judges recognised that ADB´s
Carbo(TM) represented a significant step forward in the way that consumers are
accessing and navigating video content. Its intuitive menus, rapid channel
change and flexibility helped position Carbo ahead of competing solutions. The
fact that ADB has already developed a working 3D version of Carbo also
contributed to this win.
The ADB-5720SX three-way hybrid digital TV platform was judged to demonstrate a
noteworthy technological advance that enables Pay-TV operators to seamlessly
combine content from three delivery networks on a single platform and, via ADB´s
Carbo user interface, make it quick and easy for consumers to access it. The
ability to converge content from traditional cable/satellite, terrestrial and IP
networks presents huge opportunities for the Pay-TV industry.
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"We are proud to have been acknowledged by the judges of the 2010 CSI Product of
the Year Awards for these two products", says Advanced Digital Broadcast CEO
Francois Pogodalla. "ADB´s customers are telling us that the two most important
things for their subscribers are the user experience and access to more content
from multiple sources in a flexible way. We have therefore decided to develop
solutions that would help give them a competitive advantage in both areas. I am
particularly happy with this double award because it recognizes both of our
product lines: set-top boxes and software for television. Given the millions of
set-top boxes we successfully deployed over the years, we are still perceived
sometimes as a set-top box company only. In reality, our product offering goes