DGAP-News Mountain Super Angel AG: Madsack and WAZ-Subsidiary ´TheMediaLab´ Invests in MeinProspekt
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EquityStory AG-News: Mountain Super Angel AG / Key word(s): Private
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Mountain Super Angel AG: Madsack and WAZ-Subsidiary ´TheMediaLab´
Invests in MeinProspekt
01.09.2011 / 14:00
Madsack and WAZ-Subsidiary ´TheMediaLab´ Invests in MeinProspekt
The two media groups invests in a leading provider of digital business
Hamburg / Munich, 01 September 2011: TheMediaLab has taken another
up-and-coming company on board with its investment in the digital
advertising experts at MeinProspekt. TheMediaLab, together with initial
investors Mountain Super Angel and High-Tech Gründerfonds, invested a
seven-digit sum in MeinProspekt.
On the information portal meinprospekt.de, consumers can learn about the
latest offers and deals of various brands and businesses. The classic daily
newspaper clippings of many retail chains are bundled together and
available here on the Internet as well as via the iPhone, iPad and Android
app. MeinPropekt is also very attractive for retailers, as this information
platform gives businesses the opportunity to distribute their offers
locally and to specific target groups. With total downloads of the
MeinProspekt app and updates reaching over 2.8 million, the app is now
currently ranked among the Top 10 in the News category of the Apple
download charts. Around 600 brochures and leaflets with more than 65,000
products are available weekly through MeinProspekt.
Especially important is the local approach: the MeinProspekt-app is a
digital link between consumers and the local shops and range of products.
Users can search very specifically for nearby deals which truly interest
them, and can be informed, for example, via a Push Notification.
´MeinProspekt constitutes another building block following our spring-time
announcement of our venture capital firm´s strategic focus on
location-based online businesses. We were particularly convinced by
MeinProspekt´s high mobile coverage and the professional and experienced
management and founding team, ´ says Dirk Weipert, Managing Director of
TheMediaLab, a joint venture of media groups Madsack and WAZ Media Group.
The subject of local commerce plays a special role: ´The WAZ media group,
with Germany´s largest regional newspaper, ´Westdeutsche Allgemeine
Zeitung´ (WAZ represents expertise in the regional market. The group boasts
a daily circulation rate of about 2.5 million copies of the WAZ, and a
weekly circulation rate of over 5 million copies of 99 advertising papers
just in the Nordrhein-Westfalen region alone´
Erik Peper, Managing Director of the WAZ NewMedia GmbH & Co. KG and member
of the Board of Directors for the online division of the WAZ Media Group,
asserted: ´We will promptly integrate MeinProspekt into DerWesten. Together
with our platforms Westdeal.de and Deal38.de, our publishing portfolio is
perfectly complemented by MeinProspekt- we serve the needs of our customers
from one single source.´
Romy Schnelle, Investment Manager at High-Tech Gründerfonds add: ´We are
convinced having TheMediaLab as new investor on board and the cooperation
behind MeinProspekt will continue its growth trend.´ High-Tech Gründerfonds
together with Mountain Super Angel provided the initial seed financing in
2010.
About MeinProspekt GmbH
MeinProspekt is a dynamically growing media company standing among market
leaders in the world of online information portals for consumers.
MeinProspekt brings together the advertisements and bargain leaflets of
German retailers and publishes them on mobile devices and on the Internet,
therefore providing a versatile digital and mobile information platform
which is attractive for both consumers and suppliers.
On the Internet and with the free app for iPhone, Android and iPad,
consumers can quickly, easily and systematically look for deals, products
and retailers in the area, or simply browse their favorite catalogs when or
where they want. MeinProspekt has opened an innovative and intelligent way
for retailers to distribute their offers locally and to specific target
groups, thus developing additional scope and new target groups.
MeinProspekt offers a huge selection of deals and brochures. This is a
great advantage for the consumer, who wants to compare as many offers and
prices as possible in order to know where he can buy products at their
cheapest.
About the TheMediaLab GmbH & Co. KG
TheMediaLab is a joint venture of the media groups Madsack and the WAZ
Media Group based in Hamburg. The company was founded in 2007 with the aim
of discovering new digital businesses and expanding the regional expertise
of publishing houses through various investments in promising, young
companies. Investment targets are new trends and business models in digital
media.
For its investments (radio.de, rebuy.de, kununu.com, gogol media and more),
TheMediaLab does not operate purely as a financial investor, but also as a
strategic partner in all phases of development. Young businesses are
supported and developed by sophisticated management skills, ´know-how´ in
the area of local commerce, and through the procurement of contacts to the
publishing and corporate network.
About MOUNTAIN SUPER ANGEL AG
MOUNTAIN SUPER ANGEL AG (www.super-angel.ch) is a public Swiss investment
company based in St. Gallen, Switzerland, and part of the Mountain Partners
AG. The company acts in the market place as an ´institutional business
angel investor´. The focus of investments is based predominantly in German
speaking countries, in all industry sectors, especially in early stage
financing, special situations and pre-IPO transactions.
Mountain Super Angel AG, Volker Rofalski, Tel: +41 44 7838030,
vr@super-angel.ch, www.super-angel.ch
End of Corporate News
01.09.2011 News transmitted by EquityStory AG.
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Language: English
Company: Mountain Super Angel AG
Dufourstr. 121
9001 St. Gallen
Switzerland
Phone: +41 44 783 80 49
Fax: +41 44 783 80 40
E-mail: contact@super-angel.ch
Internet: www.super-angel.ch
ISIN: CH0033050961
Swiss Security Number: A0MYNQ
Listed: Freiverkehr in Stuttgart; Open Market in
Frankfurt; BX
End of News EquityStory AG News-Service
137872 01.09.2011
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