Beter Bed and wehkamp.nl strategic partnership extended to 2015
0
Due to the good results of the test in 2011, wehkamp.nl and Beter Bed have
extended the contract for a close partnership at a strategic level until 2015.
Within this context the companies will also examine mutual opportunities for
further expanding the alliance. The Netherlands´ largest online department store
and the market leader in the field of bedroom furnishings have worked in
partnership since February 2011 in order to provide Dutch online consumers with
even better service. Since this date the online store of wehkamp.nl has been
offering Beter Bed´s full core range that includes brands such as M Line,
Kårlsson, Alpine Plus and Pullman. Beter Bed handles the purchasing and
logistics of its products for the customers of wehkamp.nl.
Beter Bed
Beter Bed operates in the European bedroom furnishings market. Its activities
include retail trade through a total of 1,187 stores at the end of 2011 that
operate via the chains Beter Bed (active in the Netherlands and Belgium),
Matratzen Concord (active in Germany, Austria, Switzerland, the Netherlands,
Belgium and Poland), El Gigante del Colchón (active in Spain), BeddenREUS,
Dormaël and Slaapgenoten (all three active in the Netherlands) and MAV (active
in Germany). Beter Bed Holding is also active in the field of developing and
wholesaling branded products in the bedroom furnishings sector in the
Netherlands, Germany, Belgium, Spain, Austria, Switzerland and Turkey via its
subsidiary DBC International. Beter Bed Holding achieved net revenue of EUR 397.0
million in 2011. The company has been listed on NYSE Euronext Amsterdam since
December 1996. The Beter Bed Holding share is included in the Amsterdam Small
Cap Index.
wehkamp.nl
wehkamp.nl is one of the underlying brands of RFS Holland Holding B.V. With 1.6
million regular customers, more than 114 million visitors a year and
approximately 7 million shipments annually, wehkamp.nl is the market leader for
online shopping and the largest online department store in the Netherlands. The
brand values of wehkamp.nl - modern, exciting, adventurous and committed - are
leading in decisions concerning the product range, services, pricing and
communications. These values are reflected in every aspect of the retail
formula. RFS Holland Holding B.V. (RFS), the parent company of wehkamp.nl,
Create2fit, Fonq.nl and Lacent B.V., achieved revenue totalling EUR 488 million in
the 2010/2011 financial year, which was the best result in the company´s
history.
For more information, please contact:
wehkamp.nl
Dirk van den Bogaart, Corporate Reputation Manager & Spokesman
Tel. +31 (0)38 4973184
Mob. +31 (0)6 53156851
Email: dvdbogaart@wehkamp.nl
Beter Bed
Ton Anbeek, Chief Executive Officer
Tel. +31 (0)413 338819
Fax +31 (0)413 338829
Mob. +31 (0)6 53662838
Email ton.anbeek@beterbed.nl
Website: www.beterbedholding.com
Please click on the link below for the Pdf version of the press release.
press release 24-1-2012.pdf:
http://hugin.info/132850/R/1579379/492820.pdf
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Source: Beter Bed Holding NV via Thomson Reuters ONE
[HUG#1579379]
NL0000339703
