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Innov8 Social Media PLC: Development of Xen's Interest Graph Technology (deutsch)

Innov8 Social Media PLC: Development of Xen's Interest Graph Technology

DGAP-News: Innov8 Social Media PLC / Schlagwort(e): Sonstiges

Innov8 Social Media PLC: Development of Xen's Interest Graph

Technology

18.09.2012 / 09:00

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The Board of Directors of Innov8 Social Media plc ('Innov8') are pleased to

provide Shareholders with an update on its core investment eSeekers Ltd

(the 'Company'), and the development of their Xen platform (www.xen.com)

which generates a unique and powerful Interest Graph for users.

Innov8 announced earlier this year that Xen had launched their public Beta

site. Following a successful testing period and feedback from Beta users

the platform has been undergoing further development. The Directors are now

pleased to report that the Xen Beta (www.xen.com) has successfully launched

an updated version which is now fully integrated with Facebook, allowing

users to import their interests and social data enabling quick setup of a

Xen user profile.

Management of Xen Inc (a 100% owned subsidiary of eSeekers), the social

data analytics company based in Los Angeles, believe they are leading the

way in the development of an innovative to the latest important trend in

social data analytics which is seeing focus move away from Facebook's

Social Graph, to platforms which can successfully build Interest Graphs,

such as that created by the Xen team.

The importance of Interest Graphs is that unlike Social Graphs (users'

friend and social groups), which are for the most part static (only change

when new friends are made and removed), the Interest Graph is an elastic,

dynamic, and rapidly changing data set for any individual consumer, which

can be highly valuable to consumers and brands alike. It tracks what a

consumer is searching for (on Google, Bing, YouTube, Twitter, etc), what a

consumer is following (on Facebook, Twitter, Google +1, Pinterest, etc)and

what views a consumer expresses (as blog posts, tweets, pins, stashes,

statuses, reviews, pictures, conversations, etc.).

The Directors believe Xen is well positioned to take advantage of the

rising importance of the Interest Graph, with their trialled technology,

powerful engine and clear strategy, in competition with companies such as

Facebook where there is too much 'noise' surrounding users and their

profiles which prevent clear Interest Graphs being mapped and translated

into valuable data.

Xen are in the process of developing a number of exciting new apps and

services that users can plug their accounts into for special experiences

that use or enhance their interest graphs. Users will be able to get

personalised deals, meet interesting people, discover content and more all

powered by the interests they have marked and curated. The Directors of

Innov8 hope to receive a further update on this from the Company in due

course, which in turn will be reported to Shareholders.

The Company's current market capitalisation is at a discount to the value

of the eSeekers investment, before taking into account the other

investments in Innov8's portfolio. Management are looking to increase the

Company's stake in eSeekers by approximately 20% as stated in previous

announcements, to be paid for with a cash consideration. Management believe

eSeekers will achieve a significant uplift in valuation on IPO which could

value Innov8's stake at around £3.2 million.

Commenting, Richard Chilvers CEO;

'We note the sharp decline in our share price following the suspension,

which is the resulting effect of damaged investor confidence arising from

the attempted market manipulation and short selling. We would like our

investors to feel reassured by the fact that a full investigation was

carried out by the authorities and that our underlying investments continue

to perform. This is a promising update from our core investment eSeekers,

which is demonstrating strong potential in a highly valuable marketplace.

We are in the final stages of negotiation with a potential Vendor, in the

hope of securing an additional stake in eSeekers. We will update the market

in due course.'

** END OF NEWS RELEASE **

About Innov8

Innov8 Social Media Plc ('Innov8') is an active investor in social and

digital media technologies, which was formed in 2011 to capitalise on a

number of opportunities in this rapidly growing and dynamic market segment.

The Company looks to grow its existing portfolio of assets which range

across a number of subsectors including semantic web 3.0 solutions, social

data analytics, e-commerce and social gaming. Innov8's vision is to become

a globally recognised, market leading investment platform for young

companies and emergent technologies in the social and digital media

sectors.

Innov8 Social Media Plc, 1 Kings Avenue, Winchmore Hill, London N21 3NA, UK

www.inov8social.com or www.innov8socialmedia.com

Stock Exchanges: Frankfurt, ISIN: GB00B7619Q46, Ticker: I8SM, WKN: A1JNWE

Disclaimer

This news release may contain certain forward-looking statements,

expectations, intentions, strategies and beliefs regarding the future. All

statements contained herein are based upon information available to the

management of Innov8 Social Media Plc as of the date hereof, and actual

results may vary based upon future events, both within and without the

control of the management, including risks and uncertainties that could

cause actual results to differ materially.

Management does not take any responsibility to update the contents of this

News Release in case new aspects arise or new conditions change the facts

available.

Ende der Corporate News

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18.09.2012 Veröffentlichung einer Corporate News/Finanznachricht,

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185542 18.09.2012