Media Advisory
Yellow Pages Group Launches Shop The Neighbourhood(TM) Encouraging Local Shopping in Support of Canada's Small Businesses
TORONTO, ONTARIO--(Marketwired - Oct. 15, 2013) - With a century-long legacy of working with local businesses in Canada's communities coast to coast, Yellow Pages Group is launching a new event and awareness initiative in the GTA called Shop The Neighbourhood, to encourage local shopping and promote support for local businesses. Consumers will be asked to "Shop The Neighbourhood" on November 30, 2013 - a weekend when historically Canadians flood south of the border to take advantage of Black Friday deals or online for Cyber Monday bargains.
WHAT: |
Shop The Neighbourhood campaign kick-off and event launch. |
WHEN: |
Monday, October 21, 2013 |
6 p.m. to 8 p.m. |
WHERE: |
CN Tower, Horizons Restaurant, LookOut Level |
301 Front St. West, Toronto, ON M5V 2T6 |
PHOTO AND MEDIA OPPORTUNITIES: |
Doug A. Clarke, Senior Vice-President, Yellow Pages Group |
Hon. Deb Matthews, Deputy Premier of Ontario |
Hon. Gary Goodyear, Minister of State, Federal Economic Development Agency for Southern Ontario |
Andrea Horwath, Leader, New Democratic Party of Ontario |
Tim Hudak, Leader, Progressive Conservative Party of Ontario |
About Shop The Neighbourhood™
Shop The Neighbourhood is a Yellow Pages Group initiative, a campaign to encourage local shopping and support for small businesses, culminating in a local shopping day on November 30, 2013. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On November 30th, people will be encouraged to make a local purchase in support of businesses across the Greater Toronto Area and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the mobile apps of YellowPages.ca™, ShopWise and RedFlagDeals.com.
Shop The Neighbourhood is part of Yellow Pages Group's My Neighbourhood First initiative, the company's corporate social responsibility commitment to contributing to strong local economies and thriving neighbourhoods.
Lesen Sie auch
Infinity Communications
289-242-4003
leanne@infinity-pr.com
Fiona Story
Yellow Pages Group
514-934-2672
fiona.story@ypg.com