Brand Advertising Performance in Social and Mobile Games Spiked by 30% When Leveraging Emotional Targeting

NEW YORK, NY--(Marketwired - Mar 27, 2014) - MediaBrix, the leading advertising and services platform for social and mobile games, unveils the third MediaBrix Social and Mobile Gaming Report and reveals that emotional targeting -- defined as a way for brand marketers to reach people, elicit positive responses and increase brand connections -- increased social gaming performance by 30% on mobile and 15% on the web from 2012 to 2013. At a time when mobile is driving growth in the gaming industry, marketers are looking to reach the massive, engaged audience and game developers are looking for revenue options, this report reveils that emotional targeting outperforms other types of digital and mobile advertising, providing marketers with a digital brand marketing technique that performs and offers developers a monetization solution.

Over the past six months, MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of cross-platform social gaming advertising campaigns as compared to standard digital and mobile advertising benchmarks. It includes comparison of average click-through rates (CTRs), interaction rates, video ad completion rates, engagement rates and introduces reward acceptance rates. The report contains cross-platform, in-gaming brand advertising industry trends, benefits for brand marketers and developers, game player demographics and a case study from Jackbox Games.

Key report highlights include:

• Social gaming ads see average CTR of 3.8% on the web and 3.2% on mobile -- 19X higher than averages for standard online banner ads and 8X higher than mobile ads
• Social gaming value exchange ads see average CTR of of 9.5% on the web and 9.7% on mobile -- 47X higher than averages for standard online banner ads and 24X higher than mobile ads
  
  

Key trends include:

• Rewards-driven models are fueling the growth of cross-platform social game advertising, as marketer adoption rates of them increased by 61% from Q3 to Q4 of 2013
• The number of marketers embracing value exchange advertising in cross-platform social games tripled from year over year
• The number of marketers embracing video advertising in cross-platform social games more than doubled year over year