Intertainment's Portfolio Investment Cap That Revolutionizes Online Merchandising Experiences

TORONTO, CANADA and LOS ANGELES, CALIFORNIA--(Marketwired - March 27, 2014) - Intertainment Media Inc. ("Intertainment Media" or "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that its portfolio investment company, Cap That, continues to revolutionize the online merchandising and eCommerce experience for fans in the entertainment and sport sectors by introducing a dynamic platform that weaves together traditional merchandising with unprecedented product customization tools and print on demand capabilities.

Fans can purchase predesigned merchandise or they can make their own custom products using still images from video, photos, and graphics. The design and customization options are limitless as fans have the ability to create alongside the artist. Adding an extra layer to this experience is the ability for fans to post their creations in a "Fan Showroom" for other fans to purchase, share or further customize.

As the music, sports and entertainment industries continue to evolve, sales of branded merchandise is a key success parameter for artists, record labels and studios as merchandise is a growing part of the annual revenue program. Cap That's unique abilities are on trend with market dynamics and bring brands and users closer together.

For artists, music labels, entertainment companies and sports brands, Cap That increase the efficiencies and product design capabilities by utlizing "just in time" methodologies of custom branded merchandise, minimizing costly inventory requirements and maximizing profit margins. Inventory control is no longer an issue, nor is leftover stock as Cap That allows the fan to be the designer and all merchandise is produced on demand within 24 hours. Cap That has effectively streamlining the entire design, development and sales channel, thus reducing costs across the board for businesses and consumers alike.

"Cap That is changing the way branded artist and studio merchandise can be designed, produced and sold. It's rewarding to know that we are empowering fans to do more while delivering improved efficiencies and increased revenues for our partners," says David Hibbard, CEO of Cap That.

Cap That has recently launched an online merchandising website for the block buster Disney film, "The Muppets Most Wanted" (www.capmuppets.com) and has created artist sites for stars such as Demi Lovato (www.capdemi.com), Lucy Hale (www.caplucy.com), August Alsina (www.capaugustalsina.com), Robin Thicke (www.capthicke.com) and Mac Miller (www.capmacmiller.com).