The Alkaline Water Co. and Cosentino's Food Stores Kick Up the Alkaline88 Opportunity in Kansas City

SCOTTSDALE, AZ--(Marketwired - Apr 1, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to advise of a major boost in product penetration directly into the mainstream Midwestern marketplace with the commencement of shipments to Kansas City's leading family owned and operated Cosentino's Food Stores (www.cosentinos.com).

The Cosentino family opened their first store in 1948, and three generations later the business has steadily grown to 27 locations throughout the Kansas City metro area. Customer service has been the backbone of the company's success along with a keen understanding of changing market conditions that has seen customer shopping lists and spending habits fragment across multiple brand outlets. In response, Cosentino's Food Stores philosophy ensures shoppers enjoy finding and purchasing more in a single location by giving them greater options through the development of new departments, features and benefits that directly address shifts in trends and consumer desires. The company's chain of stores consists of several concepts, including Price Chopper, Apple Markets, Sun Fresh stores and Cosentino Markets.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "We are thrilled to have the opportunity to work with the Cosentino family and team as we advance into the Midwest, which we firmly believe is an enormous untapped opportunity in the specialty health beverage sector. Cosentino's market-leading approach is a great fit for Alkaline88 and we look forward to rapid results in this key regional market."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.