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     990  0 Kommentare PunchTab Reports 400 Percent Sales Growth and New Venture Funding, Leads Omni-Channel Engagement Innovation for CPG, Retail and Entertainment Brands

    PALO ALTO, CA--(Marketwired - May 01, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced record year over year Q1 sales growth of 400% for its offerings among leading CPG, retail, and entertainment brands from 2013. Product innovation, partner integrations, and an increased emphasis on advanced consumer analytics for marketers has driven this sales growth and led the company to rapid expansion across the U.S.

    As part of today's news, PunchTab is also announcing $6.25 million in new funding led by current investor Mohr Davidow Ventures, which will be used to accelerate the arrival of a new Big Data analytics product for brands and agencies, expand its sales force, and continue to attract top technology talent. The company has raised a total of $11.5 million to date. 

    Product innovation

    Second Screen
    
    In April, the company introduced a new Second Screen solution that gives brands and agencies the ability to launch sophisticated mobile experiences. This tool allows PunchTab's customers to synchronize immersive experiences across mobile, web and companion apps with live television viewing, boosting organic, in-episode engagement.

    Key to the value delivered from the Second Screen solution is its ability to provide data and actionable insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform real time decision-making on new content deployment.

    Challenge Builder
    
    PunchTab also announces the launch of Challenge Builder, a new solution enabling brands to publish relevant, real-time content, challenges, campaigns, and calls to action. Administrations will have access to the Challenge Builder dashboard to launch and track new mini-campaigns that reach audiences with highly tailored, timely challenges and engagement opportunities.

    "Challenge Builder is solving a real problem for brands by adding back a layer of humanity to the market, helping leading brands to improve their content in real time," said Angela Sanfilippo, CMO of PunchTab. "With Challenge Builder major brands can capitalize on their 'Oreo moment,' responding to events and engaging a captive audience in real time."

    After beta-testing with several clients including a major television network, the need for real-time engagement was confirmed, and in fact generated positive outcomes for PunchTab customers. As a result of having Challenge Builder and the ability to activate an audience in real time, customers have seen a 20%-30% lift in engagement.

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    Verfasst von Marketwired
    PunchTab Reports 400 Percent Sales Growth and New Venture Funding, Leads Omni-Channel Engagement Innovation for CPG, Retail and Entertainment Brands PALO ALTO, CA--(Marketwired - May 01, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced record year over year Q1 sales growth of 400% for its offerings among leading CPG, retail, and …