Wiz Khalifa and RAW(R) Rolling Papers Join Forces for New Line of Smoking Accessories

NEW YORK, NY--(Marketwired - Jun 16, 2014) - Multi-platinum selling, award-winning rapper Wiz Khalifa has partnered with RAW® Rolling Papers to develop a unique collection of smoking accessories that will offer quality and innovative products smokers have long deserved. With the introduction of its acclaimed line of natural unrefined rolling papers and smoking products in 2001, RAW® brought excitement and unheard-of progress to the smoking industry. 

RAW® has been a longtime supporter of Khalifa throughout his meteoric rise to stardom and the artist has returned the admiration, rapping about the smoking lifestyle and RAW®'s papers in his recordings. A relationship that began backstage based on mutual respect for each other's work, evolved into a groundbreaking partnership, as Khalifa and RAW® realized through shared goals and visions they could change the face of the industry.

Combining two dynamic forces that respect and support the smoking community will mean unprecedented value, quality and innovation. "We are truly taking things to the next level of the smoking game and we're thrilled to collaborate with Wiz as he is a key influencer in this industry," says RAW®'s creator, Josh Kesselman.

"I'm really excited to have my own line of papers with RAW®. I've been using the product for years and it only felt right to make this happen with them." -Wiz Khalifa

New products using Wiz signature packaging, including Rolling Papers, Tips, and Trays are set to hit shelves next week with a second roll-out coming this summer. The products will be available online at the following retailers: www.RollingPaperWarehouse.com and www.RollingPaperDepot.com.

"We are excited to launch the Wiz Khalifa collection of papers, tips and trays with RAW®. Wiz is a creative genius and was involved throughout the process of development. I think people will be impressed with the quality and interesting packs." -Sara Nemerov, SVP & Head of Global Consumer Products & Brand Licensing, Warner Music Group.

For more information and Wiz Khalifa brand licensing and consumer products, contact Sara Nemerov, SVP & Head of Global Consumer Products and Brand Licensing at 212.275.2370 [e-mail].

ABOUT WIZ KHALIFA
Hailing from the Steel City of Pittsburgh, PA, rapper Wiz Khalifa has taken the rap world by storm in the last few years. In March 2011, Khalifa released his now gold-certified major label debut, "ROLLING PAPERS," which spawned the multi-platinum hits "Black and Yellow," "Roll Up" and "No Sleep." He earned himself two nominations at the 2011 Grammy Awards thanks to his breakout hit "Black and Yellow," in both the "Best Rap Song" and "Best Rap Performance" categories.