Informatica Joins Bluewolf's Global Analytics Practice to Power Business Intelligence

NEW YORK, NY and REDWOOD CITY, CA--(Marketwired - Sep 17, 2014) -  Bluewolf, a leading global business consulting firm, and Informatica Corporation (NASDAQ: INFA), the world's number one independent provider of data integration software, today announced that Informatica has joined Bluewolf's global analytics practice as its strategic partner for providing a key data backbone, to help clients unleash the power of CRM by exposing actionable data within an organization to accelerate business outcomes.

Digital disruption and increasing customer empowerment are forcing organizations to compete on the basis of data and analytics. Today's customers demand intimacy and a personalized experience across all channels. Leading enterprises realize that their ability to collect customer information, transform it into valuable insight, and deliver improved human actions provides greater engagement and a competitive edge.

Informatica's Cloud Integration and Cloud Master Data Management (MDM) solutions are a crucial pillar of business intelligence, uniquely poised to manage and seamlessly integrate data with the Salesforce1 Platform, enabling companies to capture and predict the next best action to increase customer engagement. With Informatica's access to data and Bluewolf's experience and ability to identify critical moments across the customer journey, together they bring a cohesive, end-to-end framework that drives business intelligence and delivers actionable insight, producing sustainable and lasting outcomes for clients.

"We are pleased to partner with Bluewolf to help organizations around the world maximize the value of their data and engage more effectively with their customers," said Anil Chakravarthy, executive vice president and chief product officer, Informatica. "Informatica provides the tools to support all kinds of analytics -- from real-time to agile to operational to predictive -- either on-premise or in the cloud. Our platform -- powered by the unique 'Map Once, Deploy Anywhere' capabilities of the Informatica Vibe Virtual Data Machine -- gives users the ability to access, cleanse, aggregate, and analyze data regardless of type, source, volume, or analytics platform."