DGAP-News

CEWE at photokina 2014: Experience the joy of photography

DGAP-News: CEWE Stiftung & Co. KGaA / Key word(s): Market launch
CEWE at photokina 2014: Experience the joy of photography

22.09.2014 / 07:00

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CEWE at photokina 2014: Experience the joy of photography

- CEWE is mobile - all about the new CEWE POSTCARD app and the further
developed CEWE PHOTOWORLD app

- New CEWE MYPHOTOS service with photokina Star awarded

- Latest on the CEWE PHOTOBOOK, CEWE WALL ART, CEWE CARDS and CEWE
CALENDAR brands

- Retro meets mobile: Polaroid-style prints by CEWE, more design freedom
with creative photos and trendy photo gifts, such as smartphone premium
cases

- Lifestyle spaces at the CEWE stand make the joy of photography come
alive

Oldenburg/Cologne, 22 September 2014. CEWE Stiftung & Co. KGaA (SDAX, ISIN:
DE 0005403901) was presenting the newest trends in the photo finishing
sector at photokina 2014, the international leading trade fair for
photography. CEWE is responding to mobile trends with user-friendly
services and is combining the mobile world with the joy of photography and
the quality of printed products. The focus in 2014 is also on futuristic
and high-quality innovations. The CEWE lifestyle stand will show you the
joy of photographic memories and experiences.

CEWE is mobile
The highest possible level of flexibility and the desire for products and
services which fit into a mobile lifestyle - as Europe's leading
photofinisher, CEWE is constantly setting trends and converting them into
new products. As well as the CEWE PHOTOWORLD app that has again been
updated with new features in 2014, the company offers the right mobile
application for every task: With the help of the new CEWE POSTCARD app, for
example, it is quick and simple to create products such as postcards
featuring your holiday snaps to send to those who stayed at home.

CEWE MYPHOTOS service with photokina Star awarded
A particular highlight at photokina 2014 was the presentation of the new
service, CEWE MYPHOTOS, which is currently being launched in a beta phase.
It doesn't matter what camera was used to take the photos - with CEWE
MYPHOTOS the user can access their photos at any time, anywhere, on all
devices. Photos can be organized, edited, rated, shared and designed onto
photo products, which can then be ordered.
A user-friendly example here is the CEWE FOTOSTATION interface. The system
works very simply: The photo order can be prepared online at home and sent
off. The products can be collected on a flexible basis in-store at a CEWE
PHOTOSTATION at one of our commercial partners - even on the same day.