New Cypress CapSense Promotion Enables Customers to Start Designing Capacitive Touch Sensing Buttons for 2.5 Cents Each

SAN JOSE, CA--(Marketwired - Sep 22, 2014) - Cypress Semiconductor Corp. (NASDAQ: CY), the market leader in capacitive touch-sensing solutions, today announced a promotion on a CapSense^® controller for just $0.025 per button. The promotion is for the 10-button CapSense CY8CMBR3110 controller in Cypress's CY8CMBR3x mechanical button replacement (MBR) family, which enables engineers of all levels to quickly implement sleek, reliable capacitive touch-sensing user interfaces. The family provides industry-leading features, such as water tolerance and proximity sensing, without the need for coding or firmware development. The promotion will run with no restrictions on quantities and will be available for a limited time. More information on the promotion and the CapSense MBR3 family is available at: www.cypress.com/capsensepromo.

The CY8CMBR3x controllers leverage Cypress's SmartSense™ Auto-tuning algorithm to completely eliminate the requirement for manual system tuning. SmartSense enables automatic tuning of more than 10 parameters to achieve optimal touch sensing performance during system, manufacturing, and environmental changes. The CY8CMBR3x family is also supported by Cypress's EZ-Click™ software tool, which combines GUI-based configuration, product debug and production-line testing with no firmware development required.

The CapSense MBR3 2.5 cent promotion website highlights user reviews of the solution based on the award-winning element14 community's RoadTest program. Users have evaluated the CY8CMBR3x solution via Cypress's CY3280-MBR3 Evaluation Kit and have found it reliable and easy to use. Users provided the following comments on the MBR3 solution:

"It readily adapts to variations in PCB, overlay, paint, and manufacturing that degrade touch-sensing performance. It also eliminates production-related manual tuning, adapts to changes in system environment due to noise sources, and allows a platform design approach with different overlays, button shapes, and trace lengths."

"EZ-Click software is intuitive and easy to use; Great introduction to capacitive touch applications."

"...CapSense switches can be used with common workshop gloves, even those with thick seams."

"If you need a non-mechanical button solution, look no further!"

"This 2.5 cent promotion gives designers the perfect opportunity to replace their products' unreliable mechanical buttons with CapSense MBR3," said John Weil, Vice President of Marketing for PSoC and CapSense at Cypress. "User reviews of our MBR3 solution provide excellent validation that designers can use it to quickly and easily implement a sleek capacitive-sensing user interface that will deliver top performance even in challenging environments."