ReadyTalk Turns Customers Into Advocates With Oracle Marketing Cloud

SAN FRANCISCO, CA--(Marketwired - Sep 30, 2014) - ORACLE OPENWORLD, SAN FRANCISCO -- Oracle (NYSE: ORCL)

News Summary
As organizations of all sizes look at new ways to collaborate and engage audiences, the audio and web conferencing market has become increasingly competitive. To stand out in a market dominated by larger providers and successfully execute sophisticated marketing programs that fit with its customer-centric culture, ReadyTalk, a provider of audio and web conferencing services, selected Oracle Eloqua, a component of the Oracle Marketing Cloud. With Oracle Eloqua, ReadyTalk has been able to deliver highly personalized, targeted messages to nurture leads and convert customers into brand advocates, improving marketing effectiveness and ROI.

News Facts

• To simplify marketing processes and deliver personal customer experiences, ReadyTalk, a provider of audio and web conferencing services, deployed Oracle Eloqua, a component of the Oracle Marketing Cloud.
• Faced with a highly competitive market for audio and web conferencing services, ReadyTalk needed a dynamic and scalable marketing solution that could deliver the right message to the right audience at the right time.
• With Oracle Eloqua, ReadyTalk has been able to personalize customer interactions across all channels by automating previously manual processes and integrating customer data from all of its existing systems.
• The increased personalization has enabled ReadyTalk to increase sales and create more brand advocates by tailoring nurture tracks for different use cases, adopting more persona-based marketing tactics, and targeting specific audience groups with contextually relevant messages.
• In addition, the personalized customer experience delivered by ReadyTalk has increased customer engagement (25 percent open rate on marketing persona nurture track e-mails) and helped it more than double the industry average Net Promoter Score.
• Finally, by automating the integration of custom and standard records into one system, Oracle Eloqua has helped increase the efficiency and effectiveness of ReadyTalk's account management and customer service teams. For example, the integration of customer information from webinars has reduced follow-up time by 50 percent.
• To share further details on its use of Oracle Eloqua and best practices in content marketing, ReadyTalk will be participating in CX Central @ OpenWorld, a dedicated program at Oracle OpenWorld 2014 that will cover key trends in customer experience, including social, marketing, service and sales. The ReadyTalk session will take place on Tuesday, September 30, at 4:15 p.m. in Moscone West. 

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