Skylanders Trap Team™ on Store Shelves now - Franchise That Pioneered the Toys-to-life Category Introduces Another Groundbreaking Innovation

SANTA MONICA, California, October 10, 2014 /PRNewswire/ --

Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap and Play as Villains

Skylanders Trap Team Revolutionizes the Gaming Industry, Offering the Full AAA Console Experience on Both Tablet and Console -- for the First Time Ever

To celebrate the launch, a team of 'SkyTrappers' played Skylanders Trap Team at 12,500 feet (2.5 miles) above the Earth; during a free-fall skydive that reached speeds of 122mph and captured an in-game villain  

Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team is officially available at major retailers in Europe today on Xbox 360^™ and Xbox One^™ video game and entertainment systems from Microsoft, PlayStation^® 3 and PlayStation^® 4 computer entertainment systems, Nintendo's Wii^™ system, Nintendo's Wii U^™ system, and a completely unique adventure available on the Nintendo 3DS^™ hand-held system.  The launch of Skylanders Trap Team also ushers in the complete console gaming experience on Tablet^[1], introducing a Starter Pack that supports iPad®, Kindle Fire and Android tablets.

To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/72762564-activision-skylanders- ...

"The franchise was built on a foundation of creativity and innovation," said Eric Hirshberg, CEO of Activision Publishing. "And with Skylanders Trap Team, we're taking that tradition of innovation to new heights. For the last three years we've allowed kids to bring their toys to life in a video game, and this year, we're letting them reach into the game, and pull characters out into the physical world by letting players trap and play as the villains. Skylanders Trap Team is also the first console game to simultaneously bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team represents our most magical innovations yet. But most importantly, it's just a great game."

To mark the moment Skylanders Trap Team lands at retailers in Europe, an intrepid team of 'SkyTrappers' - were the first people in the world to trap a virtual villain while freefalling from 12,500 feet above earth and travelling at speeds of 122 miles per hour.

The latest installment of the franchise that pioneered the Toys-to-Life genre is already poised to become one of the top family games this holiday.

The game, continues to lead and evolve the category with Skylanders Trap Team by letting fans seek out and defeat the most wanted villains in all of Skylands, pull them out of the game and into living rooms by capturing them in magical Traps. Once they've defeated the villains, players will be able to place a Trap into the new Traptanium Portal^[TM] to capture them. Players can then send villains back into the game where they can play as them to fight for good, reversing the magic. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.