Ads Delivered During Rescue, Reward and Encourage Moments Dramatically Spike Engagement Rates Up to 543 Times Higher Than Other Digital Ad Formats

NEW YORK, NY--(Marketwired - Oct 17, 2014) - MediaBrix, the leading platform for humanizing advertising by connecting brands with people during emotional moments, unveils the fourth MediaBrix Social and Mobile Gaming Report, revealing that targeting users as they experience emotions aligned to rescue, reward and encourage moments in gameplay achieve brand performance metrics as much as 543 times what other digital advertising formats can deliver. At a time when brand marketers are fighting fraud, viewability and general lack of engagement issues across digital media, this report reveals that emotional targeting in cross-platform social games offers them a digital advertising medium with higher returns than all other industry options.

Over the past six months, MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of cross-platform social game advertising campaigns as compared to online, social and mobile advertising. It includes the following performance metrics segmented by the key emotions players experience during gameplay and across the platform as a whole: click-through rates (CTRs), engagement rates, video completion rates (VCRs), interaction rates and reward acceptance rates.

Key Highlights:
The report found that the more emotional the Breakthrough Moments™ (BTMs™), the more they outperform other advertising formats. This includes:

• Rescue: When users are feeling defeated, frustrated or in need of help, Rescue BTMs™ offer brands the chance to relieve those feelings and be the hero by supporting players in need.
  • Rescue garners average CTR 66 times higher than online and mobile rich media ads
  • Rescue garners average engagement rates 543 times higher than Facebook brand posts

• Reward: When users are feeling ecstatic about their high achievement or personal best, Reward BTMs™ empower brands to gift and connect with users during this positive moment.
  • Reward garners average CTR 50 times higher than online and mobile rich media ads
  • Reward garners average engagement rates 460 times higher than Facebook brand posts

• Encourage: Encourage BTMs™ present players with words of encouragement, as they are motivated to do better.
  • Encourage garners average CTR 23 times higher than online and mobile rich media ads
  • Encourage garners engagement rates 106 times higher than Facebook brand posts

Additional Findings: