DGAP-News

PUMA SE: PUMA's Third Quarter Sales Improve

DGAP-News: PUMA SE / Key word(s): Quarter Results/9-month figures
PUMA SE: PUMA's Third Quarter Sales Improve

07.11.2014 / 08:00

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PRESS RELEASE

PUMA's Third Quarter Sales Improve

Negative impact of volatile currencies continues

Herzogenaurach, 7 November 2014

2014 Third Quarter Facts
- Currency adjusted sales increase by 6.4% to EUR 843 million

- Footwear sales return to growth

- OPEX increase due to Forever Faster marketing campaign

- EBIT of EUR 46 million

- Net Earnings of EUR 29 million

- Strategic equity investment made in Borussia Dortmund

2014 Nine Month Facts
- Currency adjusted sales increase by 2.4% to EUR 2.22 billion

- Slight gross profit margin decline to 47.2%

- OPEX increased by 3.7%

- EBIT of EUR 117 million

- EPS amounts to EUR 4.59

- Successful launch of worldwide Forever Faster brand campaign



Bjørn Gulden, Chief Executive Officer of PUMA SE: "In a good third quarter,
PUMA achieved sales that were slightly better than expected. Footwear sales
were up for the first time in seven quarters, and operating profits met our
expectations. The launch of the Forever Faster marketing campaign was well
received by both consumers and retailers. We told our consumers that PUMA
is back and showed our retail partners that we deliver on our promises by
investing in media campaigns. We feel that things are moving in the right
direction, but as we have said all along: We know that the repositioning of
PUMA and the turnaround of the business will take time as we need to
continue to build confidence in the marketplace. I am convinced that our
efforts have already translated into better products, better marketing and
more efficient operations. In addition, we have now defined the key
priorities which will mark the start of our IT infrastructure upgrade,
laying the foundations for a fast, lean and efficient company in the
future."

Third Quarter 2014

Sales increase
PUMA's 2014 third quarter sales performance was positive, as consolidated
sales rose by 6.4% currency adjusted to EUR 843 million. This represents an
increase of 3.7% in Euro terms, as continuing currency effects from various
countries had a negative impact on sales.


Sales performance stronger in all regions and markets in Q3

Sales in the EMEA region increased by 4.4% currency adjusted to EUR 388
million. Performance improved in Western Europe, notably in Germany, where
the new Borussia Dortmund jerseys were well received, as well as
Switzerland and France, as sales of Teamsport and Lifestyle products rose.

Sales increased by 6.3% currency adjusted to EUR 265 million in the