DGAP-Adhoc

DEAG Deutsche Entertainment Aktiengesellschaft re-organizes ticket distribution

DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Alliance

13.11.2014 12:48

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

Ad hoc announcement according to § 15 WpHG (German Securities Trading Act)

DEAG re-organizes ticket distribution

- Long-term distribution agreement with Ticketmaster

- Sale of Ticketmaster Germany stake

- Launch of DEAG's own ticket distribution in progress

Berlin, November 13, 2014 - DEAG Deutsche Entertainment Aktiengesellschaft,
Potsdamer Str. 58, 10785 Berlin, (ISIN DE000A0Z23G6/WKN A0Z23G), listed in
the Prime Standard of the Frankfurt Stock Exchange, has optimized its
ticket distribution with a view to a sustainable increase in results within
the Group. In this connection a long-term distribution cooperation has been
entered into with Ticketmaster GmbH, which continues the cooperation which
started in 2005. With this step, the established partnership with
Ticketmaster and the associated highly attractive distribution channel have
been sustainably secured. Moreover, DEAG will sell its stake of 10 percent
in Ticketmaster Deutschland Holding GmbH to the parent company Ticketmaster
NVH Inc., Delaware/USA, in order to place the focus of the cooperation
exclusively on operational collaboration in the field of distribution. The
sale of the shares and the new structuring of the agreement safeguard
earnings in a definite seven-digit range for DEAG.

As a result of the cooperation, the two partners can further extend their
longstanding collaboration. In parallel, DEAG will continue its efforts to
set up its own ticketing distribution. This is to establish an economically
improved distribution mix with an optimum value added and simultaneous
flexibility. The combination of an own direct distribution platform with
the proven distribution partnership with Ticketmaster results in high
margins for DEAG.

DEAG Deutsche Entertainment Aktiengesellschaft
The Executive Board

Contact for further information:
Axel Mühlhaus
edicto GmbH
Tel: [phone]
Email: [e-mail]

About DEAG
DEAG Deutsche Entertainment Aktiengesellschaft is a leading provider of
Live Entertainment and the largest promoter of high-margin classical music
events in Europe. With affiliated companies in Germany, the United Kingdom,
Austria and Switzerland, DEAG currently stages round about 2,000 events per
year in the fields of Rock/Pop, Classical Music, German Hit Songs and
Middle-of-the-Road Music as well as Family Entertainment, and sells largely
more than 3.5 million tickets per year. As an integrated Entertainment
Content company, DEAG covers the entire value chain within the framework of
its 360 degree approach.


13.11.2014 The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------

Language: English
Company: DEAG Deutsche Entertainment Aktiengesellschaft
Potsdamer Straße 58
10785 Berlin
Germany
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.deag.de
ISIN: DE000A0Z23G6
WKN: A0Z23G
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Düsseldorf, Hamburg, München, Stuttgart

End of Announcement DGAP News-Service

---------------------------------------------------------------------------