MediaBrix Becomes First to Bring Sound and Haptics to In-App Mobile Branding Ads

NEW YORK, NY--(Marketwired - Dec 18, 2014) - MediaBrix is the first to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company's Breakthrough Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. This announcement serves to extend the MediaBrix technology platform for humanizing advertising by connecting brands with people during emotional moments. Industry research supports this move. According to independent third-party research provider Vizu, lift in brand awareness for products featuring sound spiked as high as 100 percent, while additional tests revealed that other sound enhanced product performance metrics increased by as much as 40 percent.

MediaBrix's emotional targeting technology, coupled with these new sensory features, offers digital brand marketers a unique way to organically stimulate in-app consumers' emotions, which leads to positive experiences and higher returns for advertisers. The addition of sound and haptics supports MediaBrix's mission to humanize digital ads and gives mobile marketers the opportunity to attain deeper levels of engagement.

The new sensory elements will further enhance MediaBrix's performance among mobile BTMs™, which already achieve engagement metrics much as 543 times what other ad formats can deliver. Additional tests found that sound lifted BTMs™ campaign performance as follows:

• Increased mobile reward opt-in rates by 16 percent
• Increased mobile share rates by 14 percent
• Increased mobile CTRs by 10 percent

Prior to releasing the new emotional sensory technology, MediaBrix worked with sound engineers to research the impact that sound has on human emotions as well as the mapping of specific sounds back to BTMs™ and placement within the ad products. As part of its research efforts, MediaBrix considered how specific sound vectors such as duration, frequency, tone, and volume influence people's specific emotions and emotional levels. Through this process, MediaBrix was able to identify specific sounds, BTMs™ and placements within its ad products that best reinforce brand connections to the individual.