BMW Group looks forward to continued growth in 2015 / BMW, MINI and Rolls-Royce confident of increased sales 15 new models will support growth strategy (FOTO)
Detroit / München (ots) -
- Cross reference: Picture can be downloaded free of charge at
http://www.presseportal.de/galerie.htx?type=obs -
Following a fourth consecutive record year of sales in 2014, the
BMW Group is confident that 2015 will see further sales growth. The
company delivered more than two million vehicles to customers last
year with a total of 2,117,965 BMW, MINI and Rolls- Royce vehicles
sold, more than ever before in the Group's history (prev. yr.
1,963,798 / +7.9%).
- Cross reference: Picture can be downloaded free of charge at
http://www.presseportal.de/galerie.htx?type=obs -
Following a fourth consecutive record year of sales in 2014, the
BMW Group is confident that 2015 will see further sales growth. The
company delivered more than two million vehicles to customers last
year with a total of 2,117,965 BMW, MINI and Rolls- Royce vehicles
sold, more than ever before in the Group's history (prev. yr.
1,963,798 / +7.9%).
"With the launch of 15 new models planned for the year, we are
confident that 2015 will see the momentum we've generated in the last
years continue and that we will increase sales in all major sales
regions, despite ongoing volatility in some markets", said Ian
Robertson, Member of the Board of Management of BMW AG responsible
for Sales and Marketing BMW, at the Detroit Motor Show.
"In Europe overall, sales should continue to recover, especially
in those southern European markets which are starting from a fairly
low level", Robertson continued. "The market in the USA had a strong
year in 2014 and we believe it will continue to grow. Asia is also
set to deliver further sales increases." Company Bayerische Motoren
Werke Aktiengesellschaft
Peter Schwarzenbauer, Member of the Board of Management of BMW AG
responsible for MINI, BMW Motorrad and Rolls-Royce said in Munich on
Monday, "Following last year's model change of our core MINI 3 door
model and the introduction of the new MINI 5 door, MINI had its best
ever fourth quarter in 2014. We take that momentum into the new year.
The average age of our model range in 2015 is around 2.5 years -
that's the youngest we've had for a long time - and we'll be
introducing the new MINI Clubman later this year. I'm confident that
MINI sales will set a new record in 2015. The same goes for Rolls-
Royce. With over 4,000 units delivered in 2014, the marque set a new
sales record and I believe that success will be built on further this
year. BMW Motorrad sold more maxi-scooters and motorcycles in 2015
than ever before. We are launching five new Motorrad models this year
- they will ensure we keep the momentum of the last years going."
2014 was the best year ever for the BMW brand. Deliveries of BMW
vehicles totalled 1,811,719, an increase of 9.5% on the previous year
(1,655,138). Sales in December also achieved a new high, up 14.2% on
the same month last year (177,954 / prev. yr. 155,835).
confident that 2015 will see the momentum we've generated in the last
years continue and that we will increase sales in all major sales
regions, despite ongoing volatility in some markets", said Ian
Robertson, Member of the Board of Management of BMW AG responsible
for Sales and Marketing BMW, at the Detroit Motor Show.
"In Europe overall, sales should continue to recover, especially
in those southern European markets which are starting from a fairly
low level", Robertson continued. "The market in the USA had a strong
year in 2014 and we believe it will continue to grow. Asia is also
set to deliver further sales increases." Company Bayerische Motoren
Werke Aktiengesellschaft
Peter Schwarzenbauer, Member of the Board of Management of BMW AG
responsible for MINI, BMW Motorrad and Rolls-Royce said in Munich on
Monday, "Following last year's model change of our core MINI 3 door
model and the introduction of the new MINI 5 door, MINI had its best
ever fourth quarter in 2014. We take that momentum into the new year.
The average age of our model range in 2015 is around 2.5 years -
that's the youngest we've had for a long time - and we'll be
introducing the new MINI Clubman later this year. I'm confident that
MINI sales will set a new record in 2015. The same goes for Rolls-
Royce. With over 4,000 units delivered in 2014, the marque set a new
sales record and I believe that success will be built on further this
year. BMW Motorrad sold more maxi-scooters and motorcycles in 2015
than ever before. We are launching five new Motorrad models this year
- they will ensure we keep the momentum of the last years going."
2014 was the best year ever for the BMW brand. Deliveries of BMW
vehicles totalled 1,811,719, an increase of 9.5% on the previous year
(1,655,138). Sales in December also achieved a new high, up 14.2% on
the same month last year (177,954 / prev. yr. 155,835).
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