World's Tallest Hotel JW Marriott Marquis Dubai Celebrates 2nd Anniversary

DUBAI, UNITED ARAB EMIRATES--(Marketwired - Mar 3, 2015) - This month the UAE's largest five-star hotel, the JW Marriott Marquis Dubai, is celebrating its 2^nd anniversary since the iconic opening event in February 2013. Operating 1,608 rooms and offering over 8,000 square metres of indoor and outdoor event space, the hotel is the tallest in the world and flagship in the globally renowned Marriott International portfolio. Part of the JW Marriott luxury tier, the property's 14 acclaimed restaurants and lounges, indulgent spa and innovative Meetings, Incentive Conference and Event facilities have entrenched the hotel as a leading destination, boosting the UAE's ability to cater for the luxury leisure and business markets.

In just two years, the hotel has made a significant contribution to the UAE's rapidly expanding tourism and travel sector. Since inception, the JW Marriott Marquis Dubai has opened a full inventory of 1,608 suites and rooms while maintaining occupancies close to 80% throughout 2014, despite the addition many more rooms to the market in a city-wide effort to reach 160,000 rooms by 2020. New data reveals the hotel's top five source markets for leisure in 2014 were the GCC (22.9%), United States & Canada (19.2%), Western Europe (15.7%), and Asia (8.8%). Meanwhile for group bookings, the local market (31.8%), Western Europe (16.6%), Asia (15.4%), GCC (6.4%) and North Africa (5.4%) were the biggest drivers.

The property owner Emirates Group had the vision to build a convention hotel with scale and facilities on par with those in New York, Hong Kong and Paris, making Dubai a viable and attractive option for high volume international conferences. In tandem with Emirates Airline rapidly expanding network of routes, JW Marriott Marquis continues to target new markets and BRIC economies, seeing considerable growth in this area. The property is the only business hotel in the UAE capable of hosting groups of over 1,000 people to meet, eat and sleep in one location. This was best exemplified in the hosting of the largest segment of the NuSkin group from China in 2014, the largest incentive group ever received in Dubai.