checkAd

     1006  0 Kommentare The Hottest Nutritional Trends From Natural Products Expo 2015, an Overview From Industry Veteran Stephen Adele

    GOLDEN, CO--(Marketwired - March 26, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today released an interview with their founder and Chief Executive Officer, Stephen Adelé. Sue Mosebar, Executive Editor of Real Solutions for Iron Warriors, talked with Stephen to discuss his insights and findings after attending the renowned Natural Product Exposition in Anaheim, California, and how developments there may affect the supplement industry and his company, iSatori, Inc. (www.isatori.com).

    Sue Mosebar: Natural Products Expo West is always the most anticipated show of the year for the nutritional industry; how was it this year?

    Stephen Adelé: From the over 70,000 in attendance, it's apparent our $35-billion industry is alive and well (pun intended). Just like every Natural Products Expo, this one certainly didn't leave me disappointed. And better yet, consumers and retailers alike should be excited about the year ahead.

    Sue Mosebar: What were the biggest trends?

    Stephen Adelé: Even though the Expo was the most crowded I've ever seen it, I walked every square inch of the Anaheim Convention Center. I didn't want to miss any opportunities to spot what I believe could be the next hottest trend in our industry.

    I can say, without hesitation, that the trends of non-GMO [genetically modified organisms], gluten free, organic, "farm to table," and transparency among our food supply chain are here to stay. They are not a fad. And in my humble opinion, in 25 years, most of the processed, artificial foods we grew up on will be replaced with these. It's inevitable now that we know better -- they taste better and are more affordable and easily accessible.

    Sue Mosebar: What were the hottest new products you noticed?

    Stephen Adelé: There were certainly a few that stood out, namely:

    • Plant-based protein stole the show. It's apparent that plant proteins are carrying the protein growth in the market. At the top, as the most acceptable forms, are pea, rice, and hemp. Interestingly, I observed that most companies that were sampling plant-based proteins did so with almond or rice milk to make them taste better. Companies definitely need to work on a better taste profile if we are going to expect wider consumer acceptance.
    • Probiotics… everywhere and in virtually everything. To be frank, if you name the supplement format or type, there was one with probiotics in it. I think probiotics have truly crossed over the line and are 100% accepted into the mass consumer market, much in the way protein was in the early 2000's.
    • Coconut is super hot! Whether it's water, chips, oil, or whatever you can make from it. I found one coconut product that even bacon lovers would clamor for. 

    Sue Mosebar: How does iSatori fit into these new trends?

    Seite 1 von 5


    Verfasst von Marketwired
    The Hottest Nutritional Trends From Natural Products Expo 2015, an Overview From Industry Veteran Stephen Adele GOLDEN, CO--(Marketwired - March 26, 2015) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today released an interview with their …