Jaguar Land Rover chooses HERE to navigate the future

Berlin - Last week's New York Auto Show saw the launch of the all-new Jaguar XF, the most connected Jaguar yet and the first to offer Jaguar's innovative InControl Touch Pro Infotainment System.

With decades of experience in developing location services for the automotive and consumer industries, HERE was a natural choice for Jaguar Land Rover to collaborate with for InControl Touch Pro. As a leader in navigation, mapping and location experiences, HERE integrated intelligent location technologies for the system, as well as for Jaguar's smartphone companion apps, giving drivers the smartest guidance experiences available.

Built on the HERE Auto platform, the InControl Touch Pro Infotainment System reimagines what's possible with connected car technology, with the most comprehensive set of driver-focused location services across multiple screens. With InControl Touch Pro, Jaguar XF drivers have a car that learns their commuting patterns and preferences over time, combining that knowledge with live information from the vehicle and its environment to deliver real-time and relevant information at the right moment.

"Today's drivers want more than standard navigation or a way-finding app," said Floris van de Klashorst, vice president of Connected Driving at HERE. "Together with Jaguar Land Rover, we have developed a guidance system that we believe stands out in the industry. It combines the intuitiveness of a smartphone with the benefits of being deeply integrated into the car, with the result being an experience that we believe drivers will enjoy day in, day out."

A new, more personal approach evolves from navigation to guidance

HERE Auto takes a new approach to guidance, going beyond navigation to give a personalised experience that intuitively guides drivers through their entire journey, both inside and outside the car. A continuous connection to the HERE location cloud enables InControl Touch Pro to anticipate drivers' needs, solving many of the challenges - from the complex to the mundane - that they face on every drive.

From planning to parking in one easy step

In the new Jaguar XF, the system actively syncs information from the driver's smartphone companion app or computer to the car, so they only have to enter a route once for the whole journey. Drivers can plan a trip at home and the route automatically shows up when they turn on the system in the car. If they make a spontaneous stop along the way, the system intuitively knows to keep routing to the final destination when they get back in the car.