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Ace Hardware Launches Exclusive 2015 OPI Color Palette by Clark+Kensington(R)

Nachrichtenquelle: Marketwired
21.04.2015, 15:05  |  3123   |   |   

OAK BROOK, IL--(Marketwired - Apr 21, 2015) -  Ace Hardware, the largest retailer-owned hardware cooperative in the world, and OPI, the world's number one salon brand, are continuing their exclusive partnership by bringing OPI's most popular nail lacquer colors to life with a new color palette by Clark+Kensington®, Ace's premium paint line. Following the launch of last year's incredibly popular inaugural palette, color enthusiasts everywhere will now be able to bring additional OPI shades into their home décor, including colors from the new Hawaii Collection by OPI.

"The inaugural OPI Color Palette by Clark+Kensington was the first-ever collaboration of its kind, and we are ecstatic to bring Ace's expertise in paint and OPI's expertise in color together once again," said Dana Larsen, Director at Ace Hardware. "This year's palette will deliver even more fashion-forward hues to inspire women to express their personal style through color."

Curated into three distinctive collections -- The Natural, The Creative Genius and The Adventurista -- the 2015 OPI Color Palette by Clark+Kensington® includes iconic OPI colors such as OPI's Bubble Bath and Lincoln Park After Dark, along with colors from OPI's new Hawaii Collection, to provide fashionistas with even more of their favorite colors for their homes. The 2015 OPI Color Palette by Clark+Kensington boasts a total of 20 OPI shades and 15 coordinating Clark+Kensington colors to provide homeowners with additional inspiration in bringing color into their home. The OPI Color Palette by Clark+Kensington is available this month in more than 3,200 Ace Hardware stores nationwide.

  • The Natural - For the Cultured, Passionate & Down-to-Earth
    • Featuring OPI's Alpine Snow, Need Sunglasses?, Mimosas for Mr. & Mrs., Cajun Shrimp, Berlin There Done That and Lincoln Park After Dark
    • Clark+Kensington pairings include Luminaria 18B-2, Work of Art 36D-5, Blazing Orchid 09D-5, Adobe Horizon N-W13 and Mysterious Gray N-C19
  • The Creative Genius - For the Original, Imaginative & Dynamic
    • Featuring OPI's Pink-ing of You, Green-wich Village, Jade is the New Black, You Don't Know Jacques!, Barefoot in Barcelona and Bubble Bath
    • Clark+Kensington pairings include Marry Me 07D-2, August Sun 18C-4, Best Bet 25C-4, Cashmere Scarf N-W4 and Swiss Coffee CW-W3
  • The Adventurista - For the Confident, Enterprising & Refined
    • Featuring The Hawaii Collection by OPI: Is Mai Tai Crooked?, That's Hula-rious!, Hello Hawaii Ya?, Do You Take Lei Away?, Suzi Shops & Island Hops, Just Lanai-ing Around, Lost My Bikini in Molokini and Aloha from OPI
    • Clark+Kensington pairings include Chalk CW-C2, Peaceful Forest 27B-5, Town Square N-C29, Falling Rain N-C25 and Tea & Biscuits N-W15

In addition to the 2014 and 2015 OPI Color Palettes by Clark+Kensington, 12 new OPI shades will be available this month, for a total of 50 ways to love your walls as much as you love your nails. The additional OPI colors include A Grape Fit!, Care to Danse?, Chocolate Moose, Dulce de Leche, Lucky Lucky Lavender, Mod About You, Mod-ern Girl, Passion, Pink Flamenco, So Many Clowns... So Little Time, Sweet Heart and You're Such a Budapest. 

"We are beyond thrilled to continue our exclusive partnership with Ace," said Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. "Based on the excitement around the inaugural OPI Color Palette by Clark+Kensington, we're excited to offer women even more of their favorite shades in this year's palette -- including colors from our new tropically-inspired Hawaii Collection!"

The inaugural OPI Color Palette by Clark+Kensington debuted in June 2014 with three collections -- The Artist, The Wild Heart and The Romantic -- comprised of six iconic OPI shades and five coordinating Clark+Kensington colors in each. The entire OPI Color Palette by Clark+Kensington is available exclusively at The Paint Studio at Ace.

For more information on the OPI Color Palette by Clark+Kensington, please stop by your neighborhood Ace Hardware store or visit www.thepaintstudio.com. 

About Ace Hardware
For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2014, Ace ranked "Highest in Customer Satisfaction with Home Improvement Retail Stores, Eight Years in a Row," according to J.D. Power. With nearly 4,800 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 17 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit www.acehardware.com.

About Clark+Kensington
Clark+Kensington, a premium line of paint+primer in one, is available exclusively at Ace Hardware and was recommended by a leading consumer magazine in recent tests of interior paints. The paint line features designer-selected hues that cover the entire color spectrum and offers simple color selection tools to help customers find their perfect color.

About The Paint Studio at Ace
Designed to help homeowners find the perfect paint color, The Paint Studio at Ace features eye-catching color racks, unique pullout drawers and easy to use color cards to simplify the color selection process. Paired with the helpful service and knowledgeable advice customers can expect from Ace associates, The Paint Studio at Ace provides a world-class paint experience right in consumers' neighborhood hardware stores. Available at participating locations.

About OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI's heavily-pigmented lacquers are super rich, long-lasting and chip-resistant -- offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

Media Contact:
Jaclyn Gower
DBC PR + Social Media
202-292-4574
ace@dbcpr.com

Wertpapier: The Valspar

Themen: China, Island, Panama


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