DGAP-News

We engineer the future: First Sensor AG completes integration of subsidiaries with new market presence

DGAP-News: First Sensor AG / Key word(s): Miscellaneous
We engineer the future: First Sensor AG completes integration of
subsidiaries with new market presence

18.05.2015 / 14:06

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Corporate naming and shared brand identity support market penetration and
leadership claim in core markets / Presentation at leading trade fair
Sensor + Test in Nuremberg

Berlin, May 18, 2015 - First Sensor AG is completing the integration of the
subsidiaries it has acquired over the past years with a common market
presence. The international sensor system company is appearing with uniform
company names and a common brand identity with immediate effect and is thus
now also reflecting externally the strategic direction and structure
adopted in 2014.

"We have consistently geared our strategy towards the core Industrial,
Medical and Mobility segments. In doing so, we have brought the company
forward significantly in terms of its structure and its development and
production potential. First Sensor is now highly profitable and ideally
positioned strategically to play a leading role in the growth market of
sensors. With our new brand image, we are expressing all of this
confidently," comments Dr. Martin U. Schefter, CEO of First Sensor AG. "At
the same time, our new corporate design is also intended to highlight the
things that we think make First Sensor unique: our proximity to our
customers, our innovative strength, and our quality standards. This
combination is what characterizes us and what drives us."

In conjunction with the new market presence, the subsidiaries are also
being brought together under the umbrella of First Sensor AG. In addition
to the uniform brand identity, this also encompasses a joint website and
renaming the subsidiaries that do not yet have "First Sensor" in their
names. "With the structure consisting of three business units and the
overarching competence centers for research and development and for
production, we already completed the unification across all locations and
countries into an integrated, fast-growing technology company last year.
The new name and the shared external presence now make this visible at a
glance," says Schefter. "In this way, we wish to enhance our appeal for
customers and employees alike." First Sensor currently has 836 employees
worldwide.

The revised First Sensor AG website, which combines the content of the