Direct Financial Strategies and Communication is Appointed to Provide Investor Relations Services for Pediapharm Inc.

MONTREAL, QUÉBEC--(Marketwired - July 3, 2015) -

NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

Pediapharm Inc. (TSX VENTURE:PDP) ("Pediapharm" or the "Company") has entered into a consulting agreement with Direct Financial Strategies and Communication Inc. ("DFSC") to provide investor relations and consulting services to the Company, including articulating the Company's value to strategic partners and the investment community.

"DFSC, an established investor relations and consulting company based in Montreal, Quebec, will work with management to disseminate and communicate to members of the financial community, to potential investors and to current shareholders on the activities and advances made by the Company on a regular basis," said Sylvain Chretien, President of Pediapharm.

The agreement is for a term of 2 years, and may be terminated by either party by giving 30 days written notice of such termination. The Company will pay a consulting fee to DFSC of $5,500 per month, plus approved expenses incurred on behalf of the Company.

Pediapharm has also granted to DFSC stock options giving it the right to purchase up to 150,000 common shares of the Company at an exercise price of 0.34 per common share for a period of 2 years. These options will vest over a 12-month period at a rate of 25% per quarter. The options will follow the guidelines set out in the Company's stock option plan and as set forth by TSX Venture policy. Both the stock option grant and the investor relations consulting agreement are subject to the approval of the TSX Venture.

About Direct Financial Strategies and Communication Inc.

DFSC is a Montreal-based investor relations and consulting company. The company works with junior, public, emerging companies in a variety of industries and sectors to provide capital markets advisory, fundraising, and investor relations services. It leverages business acumen, capital markets experience and access to finance through its extensive network and contacts to help companies achieve their goals.