Steilmann-Boecker reorganised as Steilmann SE

(DGAP-Media / 28.08.2015 / 11:06)

Steilmann-Boecker reorganised as Steilmann SE
Consolidation of the family-run company's fashion operations into one group

Herne/Bergkamen, 28. August 2015 - Steilmann-Boecker Fashion Point GmbH &
Co. KG, a German fashion company with a rich heritage, has changed its
legal form to become a Societas Europaea (SE). The transformation will be
effective immediately and will consolidate the operations of Boecker Group,
Steilmann Fashion Group, Apanage Fashion Group, and a joint indirect
majority stake in Adler Group. Steilmann SE will continue the business of
Steilmann-Boecker Fashion Point GmbH & Co. KG unchanged.

The reorganisation will not affect the shareholder structure. The new legal
form provides for greater flexibility for the group's further development
and growth. The company will continue to be family-owned and led by family
members Dr. Michele Puller (CEO) and Paola Viscardi-Giazzi (COO). Jens
Brüggemann completes the Executive Board as CFO.

Dr. Michele Puller, CEO of Steilmann SE, commented: "Today, we are a
successful, verticalised international fashion company. The structural
changes and renaming should maintain a high level of brand awareness and
develop the reputation of Steilmann's brands for fashion expertise and
quality both in Germany and internationally."

The consolidation of Steilmann's fashion operations creates further synergy
opportunities. The company's vertical integration across the entire value
chain, from design to point of sale, allows the company to further improve
profitability. Products are designed in Germany and produced by authorised
third-party suppliers, as well as at the company's factories in China,
Moldova, Poland, Latvia and Romania. Steilmann SE's diversified
manufacturing network facilitates an optimal cost efficiency to time to
market ratio. The company is therefore able to react quickly to the
short-term seasonal demands of its customers.

Steilmann SE is one of the largest apparel retailers by sales in the "Best
Ager" (45+) market in Germany, a growing demographic with significant
purchasing power. With its complementary brands - Steilmann, Apanage,
Kapalua and Stones - Steilmann SE appeals to a large customer base.

Steilmann-Boecker Fashion Point GmbH & Co. KG, registered under HRA 5691 in
the Bochum Local Court Trade Register, is now defunct. Steilmann SE (Local
Court Hamm, HRB 8563) assumes all rights and obligations in relation to the
borrowings of Steilmann-Boecker Fashion Point GmbH & Co. KG.

For further information, please visit our website: www.steilmann-se.com
Contact:

Reena Dennhardt
Tel.: [phone] - 783 165
Email: [e-mail]

Monica Giazzi
Email: [e-mail]

About Steilmann SE:

Steilmann SE is one of the largest apparel retailers in Germany by revenue.
The family-owned company headquartered in Bergkamen (North
Rhine-Westphalia) covers the entire value chain of the clothing industry,
controlling all key processes from design and manufacturing to sales in its
stores and those of its customers, as well as e-commerce operations. The
company operates in a growing segment of the industry, focusing on
customers that appreciate high quality at reasonable prices and demonstrate
high levels of loyalty. The company's product portfolio consists of its own
brands, such as Steilmann, Apanage, Kapalua, and Stones, and domestic and
foreign labels of renowned manufacturers. Steilmann SE comprises the
operations of Boecker Group, Steilmann Fashion Group and Apanage Fashion
Group, as well as a joint indirect majority stake in Adler Modemärkte. The
company's total revenues, including those of Steilmann Fashion Group and
Apanage Fashion Group acquired at the end of last year, amounted to
approximately EUR900 million in 2014. It employs more than 8,300 people, 58
per cent of whom are based in Germany. Steilmann SE's products are sold at
more than 1,300 points of sale in 18 countries.


End of Media Release

---------------------------------------------------------------------

Issuer: Steilmann Holding AG
Key word(s): Enterprise

28.08.2015 Dissemination of a Press Release, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------


390267 28.08.2015