Seventh Generation Donates 2.5 Million Diapers to Families in Need

BURLINGTON, VT--(Marketwired - Oct 1, 2015) - With Diaper Need Awareness Week (Sept. 28 - Oct. 4) underway, Seventh Generation, a leading household and personal care company, today celebrated the culmination of its successful diaper promotion with Whole Foods Market and Baby Buggy®. For every pack of Seventh Generation Free & Clear diapers purchased at Whole Foods Market between May 1 - September 30, 2015, Seventh Generation donated a pack of its newborn or size one diapers to Baby Buggy, a national nonprofit that provides families with children in need across the country with essential gear, clothing, products and services. Over the past five months, a total of 2.5 million diapers have been dispersed nationwide to families in need through Baby Buggy and Good360.

"We believe all babies deserve access to safe and healthy products, and through the partnership of two organizations that share this same approach, we were able to make a positive impact on the lives of families across the country," said John Replogle, CEO of Seventh Generation. "When you buy Seventh Generation, you're buying more than just a diaper. You're helping advance the mission of caring today for seven generations of tomorrow."

Nationwide, the need for diapers is great with nearly one in three U.S. families not able to afford an adequate supply. Over the course of the Change for Good promotion, Baby Buggy distributed 1.5 million Seventh Generation Free & Clear diapers through its national partner network in California, Colorado, D.C., Georgia, Florida, Massachusetts, Michigan, New York, Texas, and Washington. The diaper donations have helped families in countless ways, from a father in Southern California who can now send his child to daycare with real diapers instead of the makeshift homemade diapers he once created, to the expecting, low-income military families in the Seattle area who welcomed diapers in advance of their babies' arrival. The donations provide a necessity for babies and peace of mind for parents, as illustrated by the young mom living in a group home in New York who can now focus on reading to and playing with her baby when she gets home from her job as a store clerk, instead of worrying about how she will squeeze enough out of her paycheck to buy the diapers she needs. She can now be the type of mom she wants to be and that she never had.