NXP "Smarter World Tour" Begins Its European Journey

The Iconic Smarter World Tour Truck Will Bring the Internet of Things Experience to Our Customers With Nearly 100 Stops, in 16 European Countries, During the Course of 2016.

PARIS, Jan. 07, 2016 (GLOBE NEWSWIRE) -- NXP's Smarter World Tour is starting its journey in Europe today. The Smarter World Tour is a highly visible, 36 tons, 2 levels, fully mobile semi-truck trailer designed by Luigi Colani which turns into a large and spacious mobile tradeshow. The aim of the NXP Smarter World Tour in Europe is to allow us to engage with our customers, partners, as well as universities and communities, and let them discover and experience first-hand the breadth of innovative solutions and technology expertise of the new NXP.

The truck features 138 connected demonstrations on-board, highlighting technologies and products that are driving the Internet of Things (IoT) today and connected products of tomorrow, from the world's smallest microcontrollers to the most complex networking infrastructure through the most secured NFC solutions.

The demonstrations are divided into 6 major areas:

• Secure Connected Vehicle
• Smart Cities & Energy
• Smart Home & Building
• Smart Networks
• Secure Mobile, Medical & Wearables
• Start-ups & Communities

NXP engineers will be on-hand to guide groups and demonstrate the practicality of an Internet of Things that is already here and what's to come tomorrow. Our visitors will be able to test the demonstrations, many of them being live, and end-user products, all based on our semiconductors solutions.

"The Smarter World Tour is set to make a major impact on our customers and partners this year. So far, our iconic truck has toured NXP sites in Europe, and everybody who had a chance to see it and experience the demonstrations it embeds had truly been amazed. We can't wait to bring it to our customers and share with them the breadth of technology expertise, capabilities and end-to-end solutions the new NXP is now able to provide to them, from the sensor to the network to the cloud" said Steve Wainwright, General Manager Sales and Marketing EMEA, NXP