Bosch Home Appliances Named Official Sponsor for Modernism Week 2016

IRVINE, CA--(Marketwired - Feb 3, 2016) - Modernism Week and Bosch home appliances, the premier European kitchen design brand, are pleased to announce Bosch as Modernism Week's official home appliance sponsor for its 11^th annual festival. The event, which will take place in Palm Springs, California from February 11-21, 2016, celebrates midcentury modern design, architecture, art, fashion and culture with more than 250 events, including tours, films, lectures, parties and exhibitions.

"We are extremely grateful to Bosch for their generous sponsorship, and are excited about how well the brand's design philosophy aligns with the simplified elegance of the midcentury architecture we celebrate," said Modernism Week Board Chairman, J. Chris Mobley. "Their industry knowledge will help us provide a schedule of exceptionally entertaining and educational programming at CAMP that attendees will be delighted to experience."

As part of Modernism Week 2016, Bosch's award-winning, sleek, modern appliances will be showcased throughout various touchpoints at the festival. The brand will also present a specially curated series of inspiring presentations and demonstrations celebrating modern design and cuisine.

"We're thrilled to partner with Modernism Week this year," said Dan Kenny, director of brand marketing for Bosch. "The Bosch design philosophy is rooted in Bauhaus design principles, with an emphasis on incorporating design that is purposeful and beautiful. We look forward to connecting with attendees that share the same passion for modern design that we do."

Bosch appliances were selected for inclusion in The Christopher Kennedy Compound: Modernism Week Show House 2016. The showcase home, which celebrates the Palm Springs legacy of midcentury modern architecture and design, features rooms created by today's most respected voices in interior design and home furnishings. As part of this partnership, Bosch is a participating sponsor of the Design Industry Party at The Christopher Kennedy Compound: Modernism Week Show House. The evening will bring together designers, builders, architects, and modern design enthusiasts to discuss the latest application of design trends. More than 3,000 attendees are expected to visit the spectacular home over the course of Modernism Week.