Urban Airship Details Agenda and Speakers for Fourth Annual Mobile Saturday at SXSW Interactive 2016

PORTLAND, OR--(Marketwired - February 23, 2016) - Urban Airship, the world's leading mobile engagement platform provider, today announced the complete agenda and speakers for its fourth annual Mobile Saturday event at South by Southwest Interactive (SXSW). As SXSW's only official daylong programming dedicated to mobile, Urban Airship's Mobile Saturday brings together leading brands and industry experts to discuss what's driving the most mobile success today and where investments are being made to seize tomorrow's biggest opportunities.

Urban Airship assembled an all-star lineup of customers, partners and experts to explore mobile's hottest topics with five panel discussions throughout the day featuring representatives from: Atom Factory, Cleveland Cavaliers, Condé Nast, eHarmony, Eventbase Technology Inc., EXPRESS, Fan Duel, Kochava, Montclair State University, Nordstrom, POSSIBLE Worldwide, R/GA Ventures, REI, The Location Based Marketing Association (LBMA) and Zillow.

"For the fourth year in a row, we are driving high-caliber conversations at Mobile Saturday to bring the best ideas and practices forward to maximize mobile's impact," said Brett Caine, CEO and president, Urban Airship. "We're pleased to welcome 2016's exceptional roster aboard, which is sure to offer attendees of all stripes both inspiration and practical advice they can put to use immediately."

Mobile Saturday will take place March 12 from 9:30 a.m.-8:00 p.m. CST at the Courtyard Austin Downtown/Convention Center. Those interested in attending Mobile Saturday can register for email updates and a mobile wallet event pass, as well as add each Mobile Saturday panel to their schedule via the official app SXSW^® GO for both iOS and Android.

Those without plans to attend SXSW, can follow real-time updates on Twitter at @UrbanAirship or use #MobileSat to participate in ongoing conversations.

The full agenda for Mobile Saturday includes:

Innovators or Idiots: Mobile's Next Hits & Misses

Mobile veterans will detail the latest trends and opportunities in mobile, wearables and the Internet of Things (IoT), discussing whether they're destined to break through or just break glass.

• Dylan Boyd, Director, New Programs Development, R/GA Ventures
• Suzy Ryoo, Venture Partner, Vice President of Technology & Innovation, Atom Factory
• Ben West, Co-Founder, Eventbase Technology, Inc.
• Asif Khan, Founder, Location Based Marketing Association

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