DGAP-News

PUMA SE: First Quarter Sales Growth across all Segments

DGAP-News: PUMA SE / Key word(s): Quarter Results
PUMA SE: First Quarter Sales Growth across all Segments

29.04.2016 / 08:00
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QUARTERLY STATEMENT Q1 2016

First Quarter Sales Growth across all Segments

Herzogenaurach, April 29, 2016

- Sales increase by 3.7% to EUR 852 million (+7.3% currency adjusted),
with Footwear being the main growth driver

- Gross profit margin remains flat at 46.8%, as price adjustments,
combined with an improved product offering, compensate negative impacts
from a stronger US-Dollar

- EBIT improves by 10.1% to EUR 41.3 million, despite increased marketing
investments to support key initiatives

- Strong momentum in women's business continues, underpinned by the
successful launches of new products and marketing concepts

Bjørn Gulden, Chief Executive Officer of PUMA SE:

"The first quarter of 2016 developed as we expected. We saw organic growth
in all segments and all regions. The development in certain currencies
slowed down the reported growth in both top and bottom line.
We are especially happy to see that our sell through to consumers is
improving. Both in our own retail and with our retail partners we see a
continuous improvement. This is especially strong in our women's business,
where the launches of new products and new marketing concepts have started
to show excellent results.
We do now look forward to this year's great sport events. The Copa América,
the UEFA Euro 2016, and the Olympics in Rio are all events that will have a
positive impact on our industry and where we look forward to showcase PUMA
as an innovative and design driven sports brand.
Despite the negative impact of currencies we confirm our outlook for the
full year."

Sales Development:

PUMA's sales growth continued in the first quarter of 2016. Sales increased
by 3.7% to
EUR 851.9 million (+7.3% currency adjusted), compared to EUR 821.4 million
in the previous year.

In the EMEA region, sales grew by 3.8% to EUR 354.4 million (+6.6% currency
adjusted), with stronger growth in Germany, Austria, and France. This
development was supported by a good performance of the Teamsport category
prior to the UEFA Euro 2016. We anticipate further growth in Teamsport for
the second quarter leading up to the event. Our teams Italy, Switzerland,
Austria, Slovakia, and Czech Republic will all be wearing PUMA jerseys
featuring PUMA's new ACTV Thermo-R technology, which helps to maintain the
best body temperature.

Sales in the Americas region remained flat at EUR 288.1 million in reported
terms, but grew 5.4% on a currency adjusted basis. All major countries in