Say It With Pepsi™!

Pepsi® Pops With Language of Now On Over One Billion Bottles & Cans Around the World For Global #PepsiMoji Campaign

PURCHASE, New York, May 3, 2016 /PRNewswire/ -- #PEPSIMOJI – Liberated from digital keyboards, Pepsi^® is taking the world's global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to "Say It With Pepsi™." Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans to sunglasses and stadiums – in more than 100 markets, this year's global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7812851-say-it-with-pepsi/

Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements, including:

• a limited-edition licensing partnership with world-renowned designer Jeremy Scott
• visually-arresting out-of-home shot by famed fashion photographer Ben Watts
• story-telling social imagery captured by Instagram-celeb lensman Daniel Arnold
• a suite of global television and original digital creative, and
• localized experiential content

"The iconic Pepsi globe is synonymous with so much – adventure, excitement, fun – and, like emojis, represents a range of unlimited emotions without saying a word," said Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo. "The 'Say It With Pepsi' campaign celebrates the universal connection and communication emojis provide, with our PepsiMoji language sparking unexpected conversations and action around the world this year – going beyond the expected emoji experience."

Wear It With Pepsi
This summer, Pepsi will enable consumers to see the world through PepsiMoji-colored glasses with a fashion collaboration with designer Jeremy Scott. The limited edition Pepsi x Jeremy Scott Capsule Collection includes six styles of emoji-inspired sunglasses featuring proprietary PepsiMoji designs, such as Kissy Face, Love, Smirk and, of course, Sunglasses, available beginning this summer.