Apple Dominates Social Conversation as UK's Most Loved Brand

LONDON, May 18, 2016 /PRNewswire/ --

- tech giant takes top spot in new UK Brand Lovelist -

Apple is the UK and Europe's most loved brand and dominates social conversation according to a Brand Lovelist report launched today by enterprise social analytics leader NetBase.  Love, best, great, perfect and awesome were the top five words consumers used when expressing their love (and every single version of it) for Apple which received over 400,000 more mentions than Google in second place and seven times as many total mentions as Lego in third. Tesco in fourth place was the first British and only food and beverage brand to feature and BMW was the first automotive brand to appear at number 5.

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The report looks at the top 50 brands in Europe determined by market research over the past year and ranks the best-loved brands in technology, consumer goods, automotive, food and beverage, financial services and energy. Data was gathered using NetBase's social media listening platform, from millions and millions of  English and French language posts of earned mentions* across Europe during the one-year period April 2015 to March 2016.  Brand conversation specific to the UK and France was analysed in English and French respectively to provide two lists of the 25 most loved British and French brands.

Commenting on the report Paige Leidig, Chief Marketing Officer, NetBase said "While it's not altogether surprising that Apple came out on top if we look beneath the surface it tells us that here is a company that has created an enviable passion among its consumers. Alternatively, look at Tesco, why is it the only food and beverage brand on the list, where are the likes of Lidl and Sainsbury? The answer is because it has worked hard to build a strong relationship with its customers and they want to express their love for it."

"Understanding consumer preference is more than simply measuring the volume of social media content it's about understanding the intensity of passion and feeling in those posts. Most consumer purchases are won on emotion and the Brand Lovelist measures brand love and every single version of it; it tells us which brands people love the most. Furthermore, it highlights the importance of having insightful customer data that you can act upon whether it's a new campaign, product launch or purely understanding ongoing customer perception of your brand," adds Paige.