Durex Study Shows 52% Expect Better Sex on Holiday but 60% are Left Disappointed - Is Tech Ruining Holidays?

LONDON, May 24, 2016 /PRNewswire/ --

Durex explores with #DoNotDisturb social experiment film - and it goes viral in just 24 hours

The world's number one sexual wellbeing brand Durex yesterday released the #DoNotDisturb campaign, led by a social experiment video exploring couples' holiday 'sexpectations', and the effect of tech on their relationships whilst away. It clearly struck a chord with over 3 million views seen in 24 hours. Watch here: https://www.youtube.com/watch?v=5b4fN-Q7MDs

     (Logo: http://photos.prnewswire.com/prnh/20160524/371651LOGO )

The brand believe the results of a survey, a follow-up scientific study and the experiment, conducted with real couples, all point to a clear solution for better sex on holiday.

A survey of 2000 adults explored people's holiday 'sexpectations', with 52% saying they expect better sex whilst away, but 60% of those admitting that the reality did not meet those expectations. Unsurprising considering that 40% of people are less likely to instigate sex if their partner is on their phone in bed and 41% admitted nights on holiday with their partner can be spent in bed together concentrating on separate phones rather than each other.

Poll findings generally indicated that 'digital distraction' on holiday is negatively affecting our relationships. Over a quarter admitted that checking phones on holiday can cause rows. Specifically, 59% said that they, their partner or both have too much screen time, and more than half of those respondents felt their relationship suffers as a result - 72 respondents even admitted to using phones during sex!

There were revealing differences for people in different life stages. Almost a fifth of people said their phones and tablets get in the way of their sex life on holiday, rising to a third of under 35s - those more likely to have grown up with tech. In addition, 15% admit they have less sex than they used to whilst away because of their tech, climbing to a quarter in under 35s.

Social media was of particular interest, with 65% posting up to three times a day whilst away and 42% admitting that they share special holiday moments on social media rather than with their partners. Relaxing by the pool or the beach might seem the optimum time to switch off and relax, but almost half of said they use phones/tablets at this time as well - women being the main offenders, with 27% more admitting to it than men.