Avaya Named a Major Player in IDC MarketScape for Worldwide Enterprise Videoconferencing Equipment

SANTA CLARA, CA--(Marketwired - July 18, 2016) - Avaya, a global leader in business communications software, systems and services, announced today it is named as a "Major Player" in the IDC MarketScape: Worldwide Enterprise Videoconferencing Equipment Vendor Assessment (doc #US41304916, June 2016).

The report, which includes 11 vendors, indicates an upswing in the purchase of videoconferencing equipment for 2015 following three years of decline due to lower cost systems, software and cloud-based offerings. Further, according to IDC's 2016 U.S. Enterprise Communications Survey the use of videoconferencing continues to grow, with 86% of respondents saying they currently use videoconferencing or plan to within 1-2 years.

Avaya continues to emphasize videoconferencing as an integrated component of its unified communications and contact center portfolios. Avaya Scopia Video solutions are available as part of holistic suite offering, as well as a standalone system with flexible deployment options for on premises, from the cloud, or as a managed service.

Long noted for its simplicity and standards-based approach, Avaya Scopia has evolved to an end-to-end portfolio featuring all relevant infrastructure to serve multiple needs, including mobile, desktop, immersive, conference room, soft clients, etc. Looking to the future, Avaya Breeze, Snap-Ins and the recently launched, wholly-owned subsidiary, Zang, offer businesses the ability to embed video into a wide range of business applications, thus streamlining access and supporting growth of an increasingly popular and expedient form of rich communication and collaboration.

Quote:
"It's interesting to witness the evolution of attitudes towards adoption of video in business: not too long ago, video was a luxury for high-end executives; then, a nice to have -- depending on budgets. Today, meetings are regularly held with participants attending from hotels, corporate, branch and home offices, and contact centers to accelerate the productivity and mobility of today's workforce. As digital business moves ever faster, it's video that helps a company keep pace and often, get ahead of the competition."
- Gary E. Barnett, SVP and GM, Avaya Engagement Solution

About IDC MarketScapes
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.