United Communications Partners - 3Q 2016 Newsletter

NEW YORK, NY--(Marketwired - Sep 27, 2016) -  United Communications Partners - (OTC PINK: UCPA)

Shareholder's Newsletter: 3Q 2016

We welcome back our shareholders to the 3rd Quarter issue of the UCP Newsletter. In it you will find current information as reported by the management of the various companies that fall under our holding company umbrella. 

We have received your emails, we have noted your message board comments and we are aware of your great desire to know how UCP is doing. I can say, as you will read, 2016 has been an above average year of growth that has kept all of us intensely busy. 4th Quarter projections look good as well. I thank you for your support and patience to see UCP strong. "Good things come to those that wait."

Kenneth Rosenthal

Tre Kronor Media Stockholm

The typical slow summer months have actually been a solid period for Tre Kronor Media in Sweden. Bigger clients like Synsam, Unibet and "3" mobile have all increased their media investments in the market which will be beneficial for growth.

This year, our team has developed what we call our "insight product" which has been finalized. As a result, an agreement with Hornbach to facilitate both competitor tracking and monthly brand tracking studies has been signed.

Additionally, we have initiated strategy work for Apollo, the travel agency. Our ambition is to grow this cooperation but it is too early to estimate timing and probabilities of record growth as many factors are in play.

We have also created a lucrative partnership with Karo Pharma to help them launch several pharma-products in the burgeoning Swedish market.

From an analytical perspective, trends for media investments is shown in the media barometer presented below. We see a decrease of 7.7% so far but this is compared to last year which was the highest investment year level of all time.

We believe that the Rio 2016 event had a negative impact on the overall investments, a lot of advertisers waited out advertising for the Games until the last minute, so September is expected to show an increase.

This summer we have worked on our internal Tre Kronor branding project. We are gearing up and we have launched our new credential to be used in RFP pitches and in meetings. Most of all, our new homepage will be launched October 1st, something many of our shareholders have been asking about and waiting for.