Follow the Land Rover Brick Road

New Discovery Makes Debut on Giant Lego Tower Bridge

• New Land Rover Discovery shows its unrivalled capability on Guinness World Record-breaking LEGO structure
• Show-stopping reveal features Land Rover customers Bear Grylls, Sir Ben Ainslie and Zara Phillips MBE
• Full-size seven-seat versatility demonstrated by Sir Ben Ainslie and Land Rover BAR sailing team, the British challenger for the 35^th America's Cup
• London's Tower Bridge made from 5,805,846 LEGO bricks, beating previous record by 470,646 pieces
• For full details on the New Land Rover Discovery visit www.media.landrover.com

SOLIHULL, United Kingdom, Sept. 28, 2016 (GLOBE NEWSWIRE) -- Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4d374d62-1f31-4659- ... 

Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover's most versatile model around a 13-metre high LEGO version of London's Tower Bridge.

The New Discovery embodies Land Rover's drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It is highly desirable with unrivalled capability and technology like no other.

Gerry McGovern, Land Rover's Chief Design Officer, said: "New Discovery redefines the large SUV. Land Rover's design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV."

Everyday ingenuity has been at the heart of the Discovery for the last 27 years, with more than 1.2 million customers to date. The new Discovery is for the digital age.  Ingenious technology keeps your family safe, connected and confident on all surfaces, all terrains and in all weathers to ensure your destination is reached.

The fifth-generation model benefits from Land Rover's strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.

The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.

Led by the UK's only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK - close to Land Rover's Solihull plant, where New Discovery will be produced.