Hewlett Packard Enterprise Disrupts the Economics of Flash Adoption

LONDON, UNITED KINGDOM--(Marketwired - Nov 28, 2016) - Today, Hewlett Packard Enterprise (NYSE: HPE) announced a new initiative to address demand for flexible storage consumption models, accelerate all-flash data center adoption, assure the right level of resiliency, and help customers transform to a hybrid IT infrastructure.

Over the past several years, the industry has seen flash storage rapidly evolve from niche application performance accelerator to the default media for critical workloads. During this time, HPE's 3PAR StoreServ Storage platform has emerged as a leader in all-flash array market share growth, performance, and economics. The new HPE 3PAR Flash Now initiative gives customers a way to acquire this leading all-flash technology on-premises starting at $0.03 per usable Gigabyte per month, a fraction of the cost of public cloud solutions.¹

"Capitalizing on digital disruption requires that customers be able to flexibly consume new technologies," said Bill Philbin, vice president and general manager, Storage, Hewlett Packard Enterprise. "Helping customers benefit from both technology and consumption flexibility is at the heart of HPE's innovation agenda."

Enabling the all-flash data center at less than half the cost of public cloud
Many customers are in the process of weighing the performance and security of on-premises infrastructure against the perceived cost savings and flexibility gains of public cloud platforms. To eliminate the need to compromise, HPE announced today a comprehensive initiative that brings together the best of on-premises performance, application availability, and control with the convenience and agility of public cloud consumption models.

Starting at just $0.03/GB usable per month for all-flash HPE 3PAR StoreServ Storage and bringing together multiple complementary technology and support elements, HPE 3PAR Flash Now allows customers to benefit from all-flash storage performance, embedded data protection and application availability, as well as security and control for the data they need to keep on-premises.

More than just a financing program, HPE 3PAR Flash Now accelerates all-flash data center adoption, simplifies migration from legacy storage, reduces risk and provides a seamless growth path for customers to manage future technology transitions. In addition to delivering the performance of HPE 3PAR StoreServ all-flash storage, the initiative brings together technology innovations, programs and services such as HPE Flexible Capacity and Pre-Provisioning. Together, these complementary elements give customers the flexibility to: