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Printer friendly version Email to a friend News forges online link with E*Trade By Tony Boyd News Corp has made a belated entry to the online financial services sector in Australia with the signing of a partnership with online broker E*Trade. News will provide financial news and information to the E*Trade site, while E*Trade will provide financial market information and charts to News Interactive`s various sites. E*Trade shares rose 10 per cent to $1.89 before the announcement, adding some lustre to a stock which has dulled in the face of declining sharemarket volumes. News Corp rose 22ยข to $23.22. Under the partnership agreement E*Trade will be the exclusive online broker for the finance and trading-place areas of the news.com.au portal. The managing director of E*Trade, Mr Kerry Roxburgh, refused to reveal any of the financial aspects of the deal, including the impact on E*Trade. "We`re not able to predict what sort of business will flow from this partnership," he said. Mr Roxburgh said the deal was significant from E*Trade`s point of view. "It fits our strategy of striking best-of-breed alliances," he said. E*Trade will be featured on the finance home page and trading-place area of the news.com.au site. The finance home page will include E*Trade`s charts and stock quotes, and the trading-place area will provide market commentary. E*Trade`s general manager, marketing, Mr Bill Wileman, said in a statement: "The mutual gain of this alliance is realised through the ability of investors to both receive and utilise market information." Mr Patrice McAree, managing director of News Interactive, said in a statement: "Our finance area is one of the most popular features of the news.com.au site and our customers will benefit greatly from the expert information on the markets and share trading supplied by E*Trade Australia." Under the agreement, E*Trade`s promotion will extend through other News Interactive sites, which include AFL, GoFish and CareerOne. Access to the services on the E*Trade broking site requires registration and a minimum deposit of $1,000. The company claims to have a market share of about 30 per cent in online broking. Research by www.consult released last month found that there were 100,000 clients of online broking firms in Australia who traded more frequently than every month. |
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| aus der Diskussion: | Etrade AU. - NEWS- |
| Autor (Datum des Eintrages): | ph6 (04.07.00 10:09:51) |
| Beitrag: | 8 von 15 (ID:1222822) |
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