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InfoSpace Drives Mobile Commerce Adoption by Offering Dynamic Pricing Services to Millions of Merchants Agrees to acquire The boxLot Company (boxLot.com`s) technology and assets to enable local merchants, national retailers and e-tailers to tailor pricing of goods and services based on customer profile, costs, market demand and inventory BELLEVUE, Wash., Aug. 17 /PRNewswire/ -- InfoSpace (Nasdaq: INSP), a leading global provider of merchant and consumer infrastructure services on wireless and other platforms, today announced it is advancing the development of mobile commerce technologies that drive transactions in both the online and offline worlds by offering dynamic pricing capability to its growing base of nearly one million merchant customers. (Photo: http://www.newscom.com/cgi-bin/prnh/20000420/INFOLOGO ) The new services give merchants a powerful tool to maximize profits and drive traffic to their stores (whether online, offline or both) by enabling them to apply variable pricing for their products and services, helping to establish tighter relationships with preferred customers and extend the value of their brand. InfoSpace`s merchant services are distributed to local merchants through partnerships with all five regional bell operating companies (RBOCs) that are subsidiaries of Qwest, BellSouth, SBC and Verizon, merchant banks such as American Express and Bank of America and other local media networks such as radio and television stations and newspapers. Using dynamic pricing, a local merchant can offer more attractive prices on their products or services to customers who live and work nearby in order to ensure more return visits. An online office supply store can offer certain products at lower prices to business customers who order large quantities or who shop there frequently. A national chain of toy stores can increase the price of a popular toy the moment demand begins to outrun supply. This announcement comes on the heels of InfoSpace`s recent announcement that they have entered into an agreement providing for the acquisition of Go2Net, which, among other services, will bring full back end payment processing to InfoSpace`s existing commerce services, allowing InfoSpace to offer everything a merchant needs to conduct the entire lifecycle of a transaction, one of the key drivers of mobile commerce adoption. Now, with the agreement to acquire The boxLot Company`s core technology and assets for approximately $21.5 million, InfoSpace continues to advance its commerce solution by offering merchants the ability to dynamically tailor pricing depending on the number and profile of customers looking for a product or service they offer. The new services take mobile commerce to the next level and add fuel to the network effect of consumers and merchants coming together online via a wide range of wireless and other devices to conduct "real world" transactions. "The key to mobile commerce is to leverage the Internet to drive transactions in the offline market where over 90% of consumer spending flows," said Naveen Jain, chairman of InfoSpace. "By adding dynamic pricing to our suite of merchant services we further increase the value of the InfoSpace network for both consumers and merchants, driving the continued adoption of InfoSpace`s cutting edge mobile commerce services." |
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| Autor (Datum des Eintrages): | zuendi (17.08.00 14:46:31) |
| Beitrag: | 37 von 49 (ID:1598084) |
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