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Wireless will disrupt business world

WASHINGTON, DC (CBS.MW) -- Wireless technology is about to shake up the business world and companies that stay tethered to their computers will be left behind.

That`s the view of Paul Pocialik , principal of online business services company Noblestar.

Speaking at the NetExpo Washington Thursday, Pocialik told the MarketWatch.com Radio Network that advanced wireless capability is closer than we might think.

Pocialik predicts that wireless technology will mature to its third-generation by 2003, a stage that will enable feature-rich content on virtually any mobile platform.

"Wireless technology is the next business disruptor," said Pocialik, "and the first companies that adapt will create barriers to entry for the competition."

A disruptive technology "alters the economics and basis of competition, while spawning entirely new industries," said Pocialik. Listen to an interview with him.

"Wireless capabilities will help companies` grow their top and bottom lines by increasing the speed of their production schedules, and helping manage a mobile work force more efficiently," he said.

Bluetooth technology, which links electronic devices using short-wave radio frequencies, may be the first wireless enabler. Bluetooth, backed by Microsoft, Motorola and many other technology companies, will be standard in many wireless devices by 2002 Pocialik said.

Smart vending

"My Bluetooth-enabled mobile device can interact with a Coke machine that is also Bluetooth-savvy. I could literally push a button on my phone and have the can drop out of the dispenser, without any currency," Pocialik said.

Still there are hurdles in the way of new wireless technologies.

The biggest is bandwidth Pocialik says. "Obviously an issue. It`s an issue in the United States, and we`re somewhat behind the eight ball compared to our counterparts in Europe and even the Far East."

But, hardware also has some growing to do as well.

"We`ll see the evolution of color displays, faster processors, different kinds of input capabilities. If you`re using a digital phone today, you`re restricted to the keypad or rudimentary voice activation. You`re going to see a more seamless voice integration with the handset on the digital phone of the future."

Failing to adapt could be costly. Pocialik says great companies can fail if they don`t follow business trends. He points to Encyclopedia Britannica ignoring the Internet; Sears, which shrugged off discounters like Wal-Mart; and Digital Equipment Corp., which ignored the personal computer and eventually was bought by Compaq Computer.

He says wireless "can have serious ramifications for businesses, both good and bad. Good, if the organization is able to visualize the opportunity and mobilize on it. Bad, if you sit back and let it happen to you."

Reston, Virginia-based Noblestar is a privately held Internet, wireless, and mobile computing integrator, and holds a significant stake in Aether Systems Corporation.




wireless internet ist und bleibt das spannenste segment im tech-bereich neben B2B.....gut, wer es frühzeitig erkennt



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