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Up Next for GM and Ford - Buy One, Get One Free?
Doron Levin
July 15 (Bloomberg) -- The Motor City got a much-needed lift when last month`s sales total confirmed that General Motors Corp.`s ``Employee Discount for Everyone`` promotion had yielded results.
By offering buyers the same discount that GM workers receive on new-vehicle purchases, GM managed to boost June sales a stunning 47 percent over the same month a year earlier. That, in turn, raised its U.S. market share 7 percentage points over the first five months of 2005.
Any celebration is a welcome diversion from what ails the Detroit-based automakers, which don`t seem to be able to build vehicles that consumers want to buy unless they get ever-bigger discounts. So this year its employee price breaks for everyone. What`s in store for next summer: buy one, get one free?
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