|
SBC and Verizon, the 10,000-pound IPTV gorillas, aren`t buying into the anti-Hollywood hype. Both have hired top programming executives to run their operations. Dan York, SBC`s executive vice president for programming, used to handle In Demand Network`s relationships with Hollywood heavyweights like HBO and Showtime; he previously spent 13 years at HBO. Terry Denson, leading Verizon`s FIOS effort, was a vice president for programming at Insight Communications, where he handled relationships with loads of premium cable channels like Starz, HBO, and Cinemax. He was also previously in affiliate sales at MTV. Both men have assembled a programming team heavy with former Hollywood executives, and they are busily negotiating rights for cable offerings like HBO, Disney Channel, ESPN, TBS, and Fox News. The National Rural Telecommunication Cooperative, which represents rural telephone operators, is also negotiating on behalf of its members for rights to the most popular cable channels. Yes, they`re paying top dollar. Yes, they`re dealing with onerous digital rights agreements. But anybody getting ready to invest big bucks in an IPTV network had better reserve some big bucks for Hollywood, too. Otherwise, they may soon be watching FIOS TV while they wait for their next job offer. |
|
| aus der Diskussion: | SigmaDesign - kurz vor break des ATH |
| Autor (Datum des Eintrages): | amorphis (04.11.05 05:22:12) |
| Beitrag: | 542 von 4,073 (ID:18566781) |
| Alle Angaben ohne Gewähr © wallstreetONLINE | |