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Business Week: DATA NUGGET June 14, 2000 Interactive TV: It`s Baaaack! Few Americans may know what interactive TV is today. But in just a few years, the combination of Web-like connectivity with television programming on the boob tube will start taking off, according to Forrester Research Inc. Revenues from this new market are expected to rise from $570 million last year to $29 billion in 2004. In the early years, most revenues will come from subscriptions. Later, the bulk will come from advertising and e-commerce, as audiences grow accustomed to buying by remote control. Revenues from interactive television (in $ millions) .....Subscription * Ads * E-commerce * Total 1999....320............120.......130 .........570 2000....820............334.......628........1782 2001..1430..........1160......1720........4310 2002..1700..........4100......3700........9500 2003..2000........10200......6600.......18800 2004..2400........16600....10000.......29000 DATA: Forrester Research |
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| aus der Diskussion: | Interactive TV - Markt und Wettbewerb |
| Autor (Datum des Eintrages): | Janphil (19.09.00 02:17:19) |
| Beitrag: | 3 von 232 (ID:1864915) |
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